30.01.2014
Exhibiting in Hall-9/Stand-A24…Alchemy have developed a radical new design approach for retail displays and in-store presentation that has attracted retail industry accolades. Until recently, the choice of flat-screen media such as plasma, LCD’s and cumbersome video projection, has limited the potential for highly creative seamless digital displays in modern retail environments. Now, with the application of the latest state-of-art modular screen technology, Alchemy are delivering exciting new high impact digital alternatives for shop windows, in-store promotions, showrooms, shopping-malls and roadshow displays.
As shown in the photo above, this latest design initiative, has moved shop window presentation to a higher plane. It signals a new era of creativity for retail companies that want to attract, entertain and engage their media-savvy digitally-aware customers. This display was installed at a major department store in Knightsbridge, London, and the Alchemy design included a distinctive ‘flying shelf’ design which cleverly combined cutting-edge modular video-screen technology with an integral cosmetics product display.
As appointed resellers of MicroTiles, Alchemy are applying Christies’ remarkable state-of-the-art digital audio/visual screen modules to all kinds of event, which are actually cube-shaped and similar to building blocks in size. They can be designed, configured and constructed into a multitude of shapes including sweeping walls, standalone pillars or grouped-screen applications. The video screen tiles seamlessly interlink and can be individually programmed for dramatic multi-layered and cross-screen presentations. There is no restriction on the number of modules that can be used, which means that design configurations and content applications invite diverse presentation and compelling aesthetic concepts. Because each ‘tile’ is a single projected screen, any shape and any-size of screen design can be achieved; from a small area to a massive sweeping showroom wall or eye-catching standalone digital pillars.
Alchemy Digital Live manages the complete content management too, where all modes of dynamic video, filming, graphics, messages, and sound track can be accommodated. Purchase or rental is available so that costs can be amortised over a campaign, or corporate fiscal period. The Alchemy group company is a diverse resource, designing and installing projects for all types of exhibitions, events and spatial environments for worldwide application. For more information please visit: www.alchemyexpo.com