The Brazilian Agency for Export Promotion and Investment (Apex -Brazil) and the Brazilian Association of Equipment and Services for Retail Industry (Abiesv) promote from February 16th to 20th the participation of nine Brazilian companies at Euroshop 2014, in Dusseldorf, Germany.

This is the first time that Apex-Brazil supports the participation of Brazilian companies at Euroshop. The world's largest retail industry fair will be performed with in the Project Think Brazil - Retail Solution, a partnership between Apex-Brazil and Abiesv for business promotion of the brazilian companies images. In order to expand business contacts, a happy hour event with typical Brazilian cocktail will be hold for visitors at the Brazilian stand, everyday of the event.

On the Fair’s first day, Abiesv’s president, Julio Takano, will give a speech about the impact on the Brazilian retail market caused by the inclusion of 48 million consumers in the new middle class in recent years. He will also talk about the new visual merchandising for O Boticário (the biggest franchinsing store of pefumes anda cosmetic in Brazil), which was signed by his company -KT Retail Solutions- which is running for the 2014 EuroShop Retail Award.

The event is seen as a great opportunity for members of Abiesv to openning bussiness perspectives of their products and services for the international market, not previously achieved. " We are very optimistic with Apex-Brazil and Abiesv partnership because it will contribute with the strategic repositioning of equipment and services of Brazilian industries to other countries," says Julio Takano.

About Abiesv - Founded 11 years ago, the organization represents the retail sector by Brazilian companies focused on solutions for point of sale ranging from commercial point of prospecting, strategic planning, conceptual design of the stores, building facades, visual merchandising, visual communications, lighting, sound, furniture, mannequins, signage, packaging and loss prevention.

About Think Brazil - Brazilian Retail Solution – the partnership between Apex-Brazil and Abiesv to support exports of products and services for retail brings together 14 companies and has target markets the following countries : United States, Mexico, Peru, Colombia and Chile and Europen countries. The first event was the Buyer Project conducted in October of 2013 with business meetings with Colombian and Mexican and Brazilian companies .

Service:

Lecture: The growth of the middle class and new consumer expectations of Brazilian retail

When: 16/2 at 15:00

Where: Hall 10 Forum Architecture & Design

Stand Adress:

Information:

Information KT PR:

Efigênia Menna Barreto efigenia@ebccomunicacao.com.br / Av. Paulista, 2006 - Conj. 910 - Cerqueira César – Tel.:55 11 3262-0608 / Cel.: 55 11 99973-0387