February 02, 2011
EUROPSHOP
HALL 10, STAND E54

AMTICO’S NEW OBJECT OF DESIRE

Amtico will launch its dynamic new design-led identity to visitors at this year’s Euroshop exhibition, along with a range of exciting new products.

With new products making up over 50 per cent of the company’s portfolio in April 2011, its striking new designs and rebrand will project its individuality and differentiation that is set to inspire designers, architects and clients.

The launch is the biggest in Amtico’s history, reinforcing its close collaboration with major retail companies and designers and its quest to continually translate the constantly evolving design trends, as Amtico’s In-house design manager Lorna Williams explains.

“Amtico’s unique new look evaluates the flooring designs as something to desire enabling designers to express their creativity.”

“We continually explore and monitor the changing design trends and witnessed the desire within the retail sector to have the flexibility to be individual,” says Lorna.

“The powerful new range of formats, product ranges and cutting options opens the door even wider for designers, enabling them to express their creativity in a more daring way.

“We are looking forward to our customer feedback .”

For further information contact european.marketing@amtico.com or visit www.amtico.com.

ENDS