Applied Data Corp. (ADC)

ADC Announces 1st European Customer - Dansk Supermarked Selects ADC's InterScale Scales Management Software System

Applied Data Corporation (ADC), a leading provider of fresh item management (FIM), recipe management, and scales management software to the grocery retail and food service industries, is pleased to announce their first European client, Dansk Supermarked Gruppen (DSG), who has selected ADC’s InterScale Scales Management Software system.

DSG is Denmark’s largest retail group, consisting of seven retail chains and department stores. DSG licensed ADC’s InterScale Scales Management software for its Føtex supermarkets and Bilka hypermarkets, as part of an In-Store Food Production (ISFP) system to help improve the gross margins in the two chains fresh food departments.

“Implementing ADC’s InterScale is the first phase of our ISFP system. InterScale communicates directly with all of our hosted in-store devices, including barcode labelling scales and printers,” said Alan Jensen, IT Director at DSG. “We believe an ISFP system will help us improve our fresh department operations and, therefore, correct any margin reducing practices.”

With InterScale, Dansk can manage all scales data centrally, including event batch creation and management, sending network tests, re-loading scales and pulling back data for comparison reporting. Additionally, InterScale provides insight into what has been produced versus what has been sold, further helping to improve fresh department efficiencies.

“We are very pleased to announce DSG as our first European customer. With the opening of our Europe, Middle East and Africa (EMEA) Sales office last year, we’ve received a lot of interest and this is a great milestone for our company,” said Steve Loveridge, ADC’s CEO. “We look forward to working with Dansk in the coming months and further understanding their ISFP system needs.”

InterScale is one of three software systems that comprise InterStore, ADC’s Fresh Item Management (FIM) software suite. The other two systems are: NutriGen Recipe Manager, which provides interactive recipes for store operators for items produced or finished in stores, and the P-Cubed Production Manager, which automates, manages and tracks production in the fresh departments of grocery stores.

About Dansk
Danish Supermarket A / S, which operates about 1300 stores and department stores in the chains Føtex, Bilka, Salling and Netto, is owned by AP Moller-Maersk and F. Salling Group and employs approx. 43,000 employees in four countries with an annual turnover of approx. DKR 54 billion. For more information, visit

About ADC
Since 1989, Applied Data Corporation (ADC) has specialized in the development of data-management solutions for the supermarket, grocery and fresh-food industries. The InterScale scales management software developed by ADC is a ‘device-neutral’ global technology leader for host management of supermarket barcode-printing scales and printers. The InterScale system is a member of ADC's InterStore suite of fresh applications which also includes: NutriGen recipe management and P-Cubed shrink management, fresh inventory management, perishable production planning and demand-driven ordering. InterStore consolidates ADC's lead in the Fresh Item Management (FIM) software market with an integrated fresh software suite to provide greater efficiencies and optimize production in the grocer's fresh-food departments. For more information on ADC, visit