The third edition of the Italian Lighting Lounge will take place from February 16 to 20, 2020, during the 20th EuroShop in Düsseldorf, the international trade fair with a focus on shopfitting and visual merchandising. The Lounge is a shared event space dedicated to showcasing the expertise and excellence of Italian companies in the fields of interior and exterior lighting and industrial design, while presenting the latest trends and the most innovative systems to the international market.
On a shared exhibition floor space of more than 300 square meters, featuring individual exhibitions of each participating company and a lounge area to facilitate meetings and the newsgathering process, these "Made in Italy" lighting brands will present a united concept, set in a pleasing design ambiance.
The second edition of the Italien Lighting Lounge showcased in 2017 the new collections of some of the top Italian lighting brands, such as: A.A.G. Stucchi, Arditi, Augenti Lighting, Civic, Forma Lighting, Gi Plast, Homega, Ideallux, Ilmas, Ivela, Megaman, Nanoled, Panzeri, Pan-Sibilla, Quattrobi, Sololuce, Stealth Light, Tci, Tec-Mar, Turn Lights and Wired Led Light.
The project was conceived and promoted by Honegger in cooperation with Italian Lighting as a media partner, Slide as a design partner and Caldirola, as the beverage sponsor of the event.
In addition to lighting control applications, it is much easier today in the retail industry to balance aesthetic and functional aspects thanks to great equipment and LED systems. Companies offer lighting solutions with a refined and minimalist design, but with smaller sizes that are able to combine scattered light with accent lighting.
These innovative lighting systems hold great promise for the retail industry thanks to their adaptability both in terms of their size and their ability to create variable lighting scenarios.
Designed and manufactured in Italy, the high standard of quality of these lighting devices guarantees satisfaction without the need for compromise. It also ensures long-term efficiency and durability in support of energy-saving programs for the retail industry.
Stores have different areas and functions, which can be emphasized with distinctive yet attractive lighting to enhance both the quality and the shopping experience. What’s more, perfectly illuminated products also improve retail sales. At the same time, LED technology is maintenance free, durable and energy-efficient, thereby reducing long-term operating costs.
The companies that will attend the Italian Lighting Lounge present a full range of products and components aimed at the retail sector. They showcase different suggestions for lighting designs to best fit specific needs, while still encompassing aesthetic rigor and quality of materials with a perfect finish. Some of the exclusive high-definition LEDs are able to accentuate both warm and cold colors in a balanced way, making them pleasing to the human eye and maintaining a high level of visual comfort. Lighting that is specifically created with retail in mind, fulfilling its need to effectively illuminate a space where different colored objects require different color temperatures.