31.01.2024Sustainable furniture for temporary events is in demand: for example, furniture that can be recycled.
28.11.2023Some of the most fabulous architecture can be found in Singapore. Now another project has been added that is definitely worth seeing: GR.iD is a youth-focused shopping, dining and education center in the heart of Singapore's Selegie arts district.
07.11.2023Kathrin Brüggemeier from the EuroShop team shares her experiences in the Chinese retail market and the automotive sector.
17.10.2023Building stands sustainably and nevertheless eye-catching? That's one of the daily challenges for exhibitors just as it is for the trade show construction and expo marketing industry. Benjamin Bruder of OCTANORM explains to us why system stand construction can be a solution and a model for the future.
02.10.2023Douglas has developed a store on Königsallee in Düsseldorf's shopping center that is aimed specifically at young consumers. Of course, a fresh design and digital elements cannot be missing.
14.09.2023Bang & Olufsen and Ferrari hosted a celebration event on Tuesday, the 29 of August at the Ferrari Flagship Store in the heart of Milan.
13.09.2023The finishing straight of the IAA Mobility: The world’s biggest mobility trade fair. At the Open Space in the centre of Munich, Porsche is celebrating ‘60 Years of the 911’ with an unusual sculpture.
05.09.2023How do I manage to attract people to my trade show booth? Bram Couvreur - owner of a design agency in Belgium - tells us what matters in trade show design and why the design concept of the trade show booth should not end with the construction plan.
22.08.2023The Victoria Yards in Johannesburg, South Africa is an innovative mixed-use project that combines art, social initiatives, sustainability, and commerce.
15.08.2023Trade shows are a great opportunity for startups to present themselves to potential customers. But how do you stand out from the crowd of exhibitors with limited resources? We have compiled tips for a trade fair appearance.
02.06.2023Since 2016, the international trade fair scene has been celebrating Global Exhibitions Day. This year again, on the first Wednesday in June, everything revolves around the exhibition industry under the motto: "We run the meeting places and marketplaces for everyone"
25.01.2023EuroShop – "The World's No. 1 Retail Trade Fair" – attracts visitors from all over the world to Düsseldorf every three years. But what makes EuroShop so appealing to visitors?
21.12.2022A store tour at the EuroShop trade press day already gave a good preview of the topics retailers are dealing with and the means and measures they are using to attract customers to their stores despite economically challenging times.
13.12.2022First recovery in sight for trade fairs in Germany: At least 340 trade fairs are planned between Husum and Friedrichshafen in 2023.
17.08.2022Messe Düsseldorf's Service Alliance offers a wide range of services for a attractive and successful trade fair stand.
29.07.2022The 13th edition of In-Store Asia (ISA), a member of the EuroShop Global Trade Fairs family, was held at the Jio World Convention Centre (JWCC) in Mumbai from 29 June to 1 July 2022. The event brought together retailers and retail specialists and presented innovative ideas for Indian retail.
15.06.2022Showcasing products by meeting face-to-face, while making new contacts or reconnecting and strengthening old business relationships – these are key characteristics of in-person trade fair events.
14.02.2022Hello everyone! We, Theresa, Leon, Luisa, Fyn, Lina and I, Moritz, are the trainees at Messe Düsseldorf. We started our training as event managers in the summer of 2020.
27.01.2022Shopping festivals are becoming increasingly popular, and sales are rising rapidly. Many brands and retailers have discovered these events as a way of promoting sales. One such shopping festival is Chinese New Year.
15.09.2021Trade shows are taking place again – but with strict hygiene concepts. We show what organizers, exhibitors and visitors must consider.
07.09.2021Digitization means: trade shows no longer depend only on the real event; they take effect online and 365 days a year.
18.02.202117 % of the companies are currently using digital events due to the numerous trade fair cancellations, but want to give up on this commitment when physical trade fairs can be held again.
17.09.2020C-star 2020, Shanghai's International Trade Fair for Solutions and Trends all about Retail, ended successfully on September 4, 2020 at the Shanghai New International Expo Center.
10.07.2020The opportunity to see, touch, smell, and experience a product live at the trade show booth is a one-of-a-kind experience. Yet sometimes it’s physically impossible to showcase all products.
29.06.2020The global coronavirus pandemic has not only had a severe economic impact on trade shows and exhibitions, but it will probably also prompt sweeping industry changes in the future.
20.02.2020On 8 stages, an attractive supporting program of presentations and panel discussions provides visitors with knowhow.
19.02.2020Trade fairs and events need precise concepts and individual solutions that bring brand communication to the point. A glance into the exhibition halls of EuroShop 2020 shows all this.
17.12.2019Six helpful tips and tricks for exhibitors and the right way of networking at the EuroShop 2020 in Düsseldorf, Germany.
17.12.2019Uta Goretzky of IFES talks in an interview about the global network of IFES, the great importance of EuroShop for the Expo and Event scene, the IFES Global Village, the IFES Development & Innovation Award and the current challenges of live communication.
11.12.2019It’s a decisive day for Marion Audonneau, Project Manager at the Stockheim Company, as the EuroShop.mag team followed her every move for our exclusive report.
04.12.2019EuroShop is fast approaching and trade show planning is about to kick into high gear! There are many questions you need to address: Who will you send to the trade show to represent your company? Which products will you showcase? What should your trade show booth look like?
27.11.2019How is the trade show landscape developing now and in the future? At the K trade fair, Elke Moebius met IFES Vice President Torsten Heinze to talk about the goals of the international association, which will be an exhibitor at EuroShop in February 2020.
12.09.2019Thorsten Sydow of SALT Solutions suggests using live events to create experiences and strengthen customer relationships.
26.04.2019Exhibitors, stand designers and manufacturers spared neither trouble nor expense and came up with great exhibits and effects.
22.03.2019Prof. Dr. phil. Rainer Zimmermann from the Peter Behrens School of Arts / Düsseldorf University of Applied Sciences talks about the development of city marketing and the challenges facing city centers.
31.01.2019German exhibiting companies see considerable advantages in using trade shows as a medium for business-to-business communication compared to digital tools - such as social media or virtual marketplaces.
16.01.2019Trade fair presentations are out? Not at all! This is what Prof. Harry Vetter, expert for exhibition architecture at the PBSA - Peter Behrens School of Arts, believes. The ideas for the Designer's Village of the EuroShop sprout from his student rows, by the way. Enjoy the interview with him and Elke Moebius, Director EuroShop!
24.04.2018At EuroShop 2017, nothing is more important than having a great trade fair booth. Technology and digitization are not just great toys, they are also amazing gadgets to showcase your brand. Virtual reality and interactive designs are major trends.