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PRIME FACTS.

EuroShop 2020 speaks for your success at EuroShop 2023

EuroShop made trade fair history again in 2023. Through future-oriented themes. Through innovative, contemporary quality. 8 fascinating retail dimensions for successful business. Addressing all the trends and issues that shape retail today and will continue to do so tomorrow.

We still collect data for the facts of EuroShop 2023, we will publish them in April latest. Here you find facts about the 2020 edition!
Impressions from EuroShop 2017 - Visual Merchandising

Visitors

from 142 countries

Exhibitors

from 56 countries

Journalists

from 39 countries

The exhibitors -
A top-class, internationally connected community

2,292 exhibitors from 56 countries

2,292 exhibitors from 56 countries

Net area overall

Net area Germany

Net area other countries

The visitors -
Professionals and specialists from around the world

94,339 visitors from 142 countries

Visitors' economic sectors and areas of responsi­bility

Impressions from EuroShop 2017 - Visual Merchandising

Visitors from the following economic sectors:

(Difference to 100: pupils, students, visitors not in employment.)

Visitors' economic sectors in detail

  • Food retail 11 %
  • Fashion trade 7 %
  • Wholesale 8 %
  • Non-food retail 12 %
  • Other retail/other trade 11 %
  • Stand construction/event agencies 6 %
  • Architecture, design agencies,
    engineer’s office 4 %
  • Advertising agency/graphic design 2 %
  • IT and technical security systems 2 %
  • Consulting, agency 2 %
  • Other services 11 %
  • Shop-building industry 5 %
  • IT industry, technical security systems 3 %
  • Consumer goods industry 3 %
  • Other industry 10 %

Discretionary competence and specialist expertise

The majority of visitors are directly involved in investment decisions.

Occupational position

Values in %.
EuroShop 2017 - The visitors


Visitors' areas of responsibility

  • General management 21 %
  • Sales, distribution 11 %
  • Marketing, advertising, PR 9 %
  • Shop construction, shop fitting, shop design 9 %
  • Research and development, design 8 %
  • Purchasing, procurement 6 %
  • Manufacturing, production, quality control 4 %
  • Visual merchandising 6 %
  • Business development 4 %
  • Information and communication technology 5 %
  • Servicing/maintenance 2 %
  • Other 7 %

Reasons for visiting

New developments/trends

Contact to existing suppliers/­business partners

Identifying new suppliers/­business partners

Initiating purchase decisions

(Several answers possible)

Interest in product ranges

  • Shop Fitting & Store Design 44 %
  • Retail Technology/​EuroCIS 36 %
  • Lighting 26 %
  • POP Marketing 36 %
  • Expo & Event Marketing 27 %
  • Visual Merchandising 27 %
  • Food Service Equipment 12%
  • Refrigeration & Energy Management 16 %

(Several answers possible)

Satisfaction among visitors and exhibitors

of all visitors found new suppliers.
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Profile data 2020 as PDF

EuroShop 2020 Profile data at a glance in PDF format.