EuroShop Stages – hotspots for trends and current insights
For years, the Stages have been part of the attractive supporting program at EuroShop. Trends and developments, expert talks and knowledge exchange as well as panel discussions on the most important trends and forward-looking topics of the international retail world. You will find all this here!
Yellow Stage – Expo and Event Marketing in Transformation
Location: Hall 1 Content coordination by IFES The International Federation of Exhibition / Event Services + fwd: Bundesvereinigung Veranstaltungswirtschaft Presentation: Han Leenhouts
The Yellow Stage is dedicated to all things brand staging and live communication. With real-life case studies from the world of expos, events and brand experiences, it highlights how companies create lasting impressions – across physical, digital and hybrid formats.
Purple Stage – Retail Marketing that Resonates
Location: Hall 4 Content coordination by Shop!
How does retail successfully reach its target audiences today? The Purple Stage explores trends, strategies and creative approaches in retail marketing – covering everything from POS campaigns and multisensory concepts to influencer activations.
Red Stage – Best Practices in Digital Transformation
Location: Hall 6 Our partner EHI Retail Institute GmbH is responsible for moderation and content coordination. The specific contact person will be published in fall 2028.
The Red Stage is the focal point for digital innovations that are already being successfully applied in retail. The spotlight is on real-world use cases and case studies that demonstrate how retail technology is delivering results – from new omnichannel strategies and AI-driven customer analytics to fully digitalised retail processes. Exhibitors team up with their retail partners to share exclusive insights into outstanding implementations and success stories.
Blue Stage – Technological Trends in Focus
Location: Hall 6 Our partner EHI Retail Institute GmbH is responsible for moderation and content coordination. The specific contact person will be published in fall 2028.
The Blue Stage sheds light on current technology trends and forward-looking topics in retail IT. Attendees can explore developments such as mobile solutions, self-checkout and self-scanning systems, data analytics powered by AI, RFID innovations, modern payment technologies and the latest in retail security. Industry experts address technological challenges and opportunities in a concise, hands-on format.
The Black Stage is where entrepreneurial spirit meets retail vision. Start-ups, scale-ups and young tech providers showcase their bold ideas, disruptive models and future-oriented solutions for tomorrow’s retail world. The programme is complemented by keynote sessions and expert panels featuring leading voices from the sector.
Amber Stage – Rethinking Store Design
Location: Hall 11 Concept in progress – Content curated by EHI Retail Institute (formerly Store Design Stage)
The Amber Stage puts the spotlight on cutting-edge concepts in shopfitting, store architecture and lighting design. The focus is on creative impulses for the physical point of sale – conceived as an emotional experience and functional retail environment in equal measure.
RETAIL (UN)COVERED – A Stage for Research & Fresh Perspectives
Location: Hall 12 In cooperation with Hochschule Düsseldorf (HSD)
This stage bridges academic insights with practical perspectives. Students, researchers and young professionals present their views on the future of retail – with fresh ideas, bold questions and exciting new projects.
The stage is yours!
Become a speaker at EuroShop!
You want to present your know-how and knowledge to a broad audience? Exhibitors have the exclusive opportunity to contribute to one of our stages.
More details how and to whom to contact is going to be published here soon!
