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VM Experience at EuroShop 2026

Step into the spotlight – in our new visual merchandising special area!

At EuroShop 2026, a new special area will be dedicated to visual merchandising. This new concept will place a strong emphasis on this area, offering the community a platform that combines information, inspiration, experience and exchange.

Take advantage of this unique opportunity and be part of the VM Experience at the Global Retail Festival from 22 to 26 February 2026.

Highlights of the VM Experience

With your appearance, you will ensure that visitors are offered an innovative, interactive space that invites them to participate, experience and linger.
The various stations are designed to encourage interaction and dialogue – from spontaneous photo opportunities to creative presentations.

These highlights will be presented:
  • Mannequin Café
  • Selfie Spot
  • Catwalk

Reasons for participation

The special area:

  • Perfect location in Hall 10
  • All VM companies in one place
  • Clear thematic allocation thanks to compact layout
  • Direct overview of the most important suppliers in the segment

Your audience:

  • Top management with decision-making authority
  • Corporate management
  • Marketing
  • Shop fitting/design
  • Research/development

Prices at VM Experience

The regular EuroShop stand/square metre prices apply.

Stand type (only stand space):
Row stand (1 side open) à 296 €/m²
Corner stand (2 sides open) à 306 €/m²
End of block stand (3 sides open) à 316 €/m²
Island site (4 sides open) à 326 €/m²

Additional services (obligatory for every exhibitor):
Media fee 829 €
AUMA fee 0.60 €/m²
Waste-disposal fee during fair time 2.70 €/m²

Information for your participation

Weitere Unterlagen

Conditions of participation

Your contact

For further information and to register, please contact:

Kathrin Brüggemeier
Tel.: +49(0)211/4560 586
BrueggemeierK@messe-duesseldorf.de

Not convinced yet?

Here's a sneak preview of the Global Retail Festival:

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