Food Service Innovation Hub at EuroShop 2026

Rock the retail catering scene – on the perfect stage for your performance!

Retail goes food service – there is currently no way around this megatrend. And this means huge business potential for your company.

Seize the momentum: from 22 to 26 February 2026, at the Global Retail Festival – EuroShop, in the Food Service Equipment dimension, and present your star menu for the retail sector.

Food Service goes innovation

Following its successful premiere at EuroCIS 2025, the Hub will be taken to the next level at EuroShop 2026. With a noticeably larger area to accommodate the growing interest of exhibitors and trade visitors. As well as an excellent location in Hall 13, in the Food Service Equipment section.

Do you offer innovations for food service in smart stores? For example:

Forecast systems
Digital ordering
Payment
Vending
Robotics

Then the Hub is the perfect place for you.

Strikingly positive striking

Custom design for the area
A stage special on a EuroShop stage
Special promotion for you as part of the promotion for the Food Service Innovation Hub
Additional marketing campaigns on social media, including LinkedIn, newsletters and EuroShop mag
Station on the Guided Innovation Tours or press tours
Eye-catching visualisations via banners and hanging displays.

The regular EuroShop stand/square metre prices apply.

Further reasons for participating:

The industry is undergoing a significant transformation.
Technological innovations are helping to improve the customer experience, streamline internal processes and increase efficiency.
Digitalisation is revolutionising the way consumers will be supplied with freshly prepared food and meals in the future.

Your audience will come from the following areas: