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EuroShop trade fair family: Enablers of successful retail trade fairs around the globe.

The EuroShop trade fair family has a unique portfolio of highly specialised retail trade fairs:
  • EuroShop
  • EuroCIS
  • China in-store
  • In-store Asia

These top events in the industry offer optimum access to important markets of the future. EuroShop and EuroCIS have already been setting standards for decades in Düsseldorf when it comes to innovation and internationality. in-store asia and China in-store are door-openers for exhibitors, providing direct access to the emerging mega-markets in Asia.

All four trade fairs profit from Messe Düsseldorf – as an outstanding partner and organiser of numerous globally renowned No.1 special-focus trade fairs, with decades of experience, deep knowledge and understanding of the retail industry, with a finely-tuned feel for developments and trends in the global retail world, backed up by a worldwide network of foreign representatives.
EuroShop/EuroCIS.
Düsseldorf. Germany.
51° 13’ 39.868” N 6° 46’ 24.44” E

EuroShop: The World’s No. 1 Retail Trade Fair.

EuroShop is the world’s largest trade fair for the retail industry and its partners. It is the source of information and inspiration for professionals and decision-makers on every conceivable aspect of retailing. It is the showcase for trends and innovations. A hot spot for sales and marketing experts seeking new ideas to spotlight and sell their company’s products and services even better.

EuroShop made its debut in 1966 – with 331 exhibitors and a space of 19,640 sqm. In 2023 this globally leading event impressed again with its unique size and international character:
  • 1,800 exhibitors from 54 countries,
  • 81,500 visitors from 140 countries,
  • 103,000 sqm net exhibition space,
  • 16 exhibition halls.

Thanks to its intelligent structure, EuroShop adapts easily to the dynamic transformation of the retail world – with fascinating experience dimensions for exhibitors and trade visitors, mapping all the facets and channels of modern retailing:
  • Retail Marketing
  • Expo & Event Marketing
  • Retail Technology
  • Lighting
  • Visual Merchandising
  • Shop Fitting & Store Design
  • Refrigeration & Energy Management
  • Food Service Equipment

EuroShop offers exhibitors and visitors All Dimensions of Success: endless scope for presentation of future-focused developments and innovative products for global retail.
Next show: Feb  22 - 26,  2026More information about EuroShop >>

EuroCIS: The Leading Trade Fair for Retail Technology.

1997 saw the launch of EuroCIS – then called the “Retail Technology Forum”. This congress and exhibition evolved in the following years to become the leading retail technology trade fair in Europe, taking place every three years as part of EuroShop and as an annual stand-alone event in the intervening years. An absolute must for the retail industry – and for technology specialists.

What makes EuroCIS so special – and successful – is that it is not a purely e-commerce trade fair. It is the only industry event covering the relevant interfaces between the bricksand- mortar and the digital worlds. That is a unique advantage because online and offline business are being integrated at an increasingly fast pace, especially in the sale of goods and services.

No other trade fair provides such a snapshot of what is happening in the fast-moving retail technology world. No other trade fair can map retail IT so extensively in all its different forms and functions.

Exhibitors, visitors, space –  EuroCIS 2024 presented
  • 475 exhibitors
  • from 41 countries
  • 14,400 m² net exhibition space
  • and around 13,500 trade visitors from 95 countries

eager to see the industry’s innovations. All showing the speed at which technology is becoming crucial to retail in so many ways. And evidence of the efficiency of EuroCIS as a business platform.

Technology never sleeps – no one knows that better than the exhibitors and visitors of EuroCIS.
Next show: Feb 18 - 20 2025 More information about EuroCIS
China in-store. Shanghai. China.
31° 13’ 49.498” N 121° 28’ 25.324” E

China in-store: Shanghai’s International Trade Fair for Solutions and Trends all about Retail.

China in-store 2023, an official satellite of EuroShop, has drawn to a successful close at the Shanghai New International Expo Center (SNIEC) on 1 December. Over three days 103 high-calibre exhibitors presented innovative store design and retail solutions attracting almost 14,000 professional visitors.

Elke Moebius, Director of EuroShop at Messe Düsseldorf, makes a positive summary: “After a 2-year break China in‑store has returned on a slightly smaller scale though receiving very positive feedback from both exhibitors and visitors. The strong focus on design-oriented and high-quality solutions for stores has clearly gone down very well with visitors. Next year we want to become even bigger and more international. We are particularly pleased that the German Ministry of Economic Affairs and Climate Protection (BMWK) subsidises China in-store with an official “Made in Germany” participation.

This year the trade fair focused on especially high-quality in-store solutions for the first time, offering many inspiring solutions and store-fitting concepts targeted specifically at retailers intending to open premium stores in China or overseas. The Designer Village showcased concepts by leading designers revolving around Visual Merchandising and storefront design solutions. At the “Retail Forum” and “Design Forum” 46 industry experts presented the latest retail and store design trends such as lightweight construction of commercial spaces. The renowned ERDA China Award recognised outstanding store design concepts.

The location chosen for China in-store is the booming city of Shanghai on the southeast coast of China, in the strongest and most progressive business region in the country.

China in-store: Made for China.


Thanks to the positive transformation of industry in China, the “Made in China” brand has become something of a symbol for efficiency and quality, particularly in the ASEAN states. As the retail sector undergoes its own modernisation in this region, local architects and solution providers are searching for opportunities to collaborate with specialty suppliers so that they, too, can participate in the dynamic growth of local retailers on the “new” Chinese market.
The Chinese government is fostering this renewal and the transformation of bricks-and-mortar retail, and China in-store offers valuable stimulus and inspiration to fuel the creation of this new retailing structure.

Next show: : September 2 - 4, 2025 More information about China in-store >>
In-store Asia. Mumbai. India.
19° 4’ 33.541” N 72° 52’ 39.561” E

In-store Asia: Indian Subcontinent’s Largest Expo for Retail Experience & Shopper Marketing.

In-store Asia now looks forward to its 15th edition in Bombay Exhibition Centre, Mumbai, India, 13-15 June 2024.

In-store Asia is the largest trade fair in the Indian subcontinent for retail resources and investments in store design, VM and In-store marketing. It is the largest gathering of senior decision makers from 4500+ retailers, consultants, service providers and manufacturers in this domain. The Expo bring together all leading retail solution providers from India and beyond under one roof, Convention discussing topics on current retail trends in India & Globally and the VM&RD Retail Design Awards & VM Challenge, which recognizes the talent in visual merchandising and retail design domain.

The last edition of the event in 2023 witnessed the presence of 100+ exhibitors showcasing their products and services to 4500+ visitors and 250+ conference delegates.
The spectrum of suppliers presenting their retail solutions at the in-store asia is broad:
  • Architects and retail design firms
  • Visual merchandisers
  • In-store branding specialists
  • POP manufacturers
  • Shopfitters
  • Material manufacturers
  • Suppliers of lighting solutions Suppliers of printing and graphics equipment and solutions

The accompanying 2-day convention offers a forum for insightful discussions on prevailing retail trends in India and globally, providing attendees with invaluable industry insights and perspectives. The Convention will feature over 40+ leading speakers from India and overseas sharing future predictions, latest trends and case studies in retail markets, retail experience design, sustainability, visual merchandising, retail technology, retail rollouts, and many more under an invigorating theme ‘Connected, Collaborative, Conscious’.


India is booming. Booming. Booming.

  • Returning to the popular Bombay Exhibition Centre in Mumbai as the venue, the event aims to further elevate the attendee experience. In-store Asia 2024 introduces a novel concept designed to enhance engagement with leading brands present at the venue. This initiative involves the establishment of focal points; wherein renowned retail brands will be allocated designated areas on the exhibition floor. Here, they will have the opportunity to curate compelling and visually appealing store displays, fostering deeper connections with our audience.

    Attendees will have the opportunity to explore an array of exhibitors presenting their innovative products and solutions tailored for the retail industry, including:

    1. Point of Purchase (POP) Displays and Interactive Flat Panels
    2. Visual Merchandising (VM) and Retail Fixtures
    3. Signage and Graphics Solutions
    4. Retail Technologies for Enhanced Customer Engagement
    5. Bespoke Retail Design Services
    6. Startup Initiatives Catering to the Retail Industry
Next show: June 22 - 24 2025                                                                       More information about in-store-Asia

We are at your side – at EuroShop, EuroCIS, China in-store, In-store Asia.

No matter which trade fair you choose to exhibit at, you won‘t stand alone. Messe Düsseldorf puts all its concentrated expertise and full expert service at your disposal.

We are there whenever you need us. Right from the start, at all locations.


You can count on us. We advise and support every single exhibitor before, during and after the trade fairs –helping with arrival/departure, logistics, accommodation, etc.

The proven EuroShop structures and content ensure longterm exhibitor success, and not only in Düsseldorf at EuroShop and EuroCIS. Thanks to the expertise of Messe Düsseldorf and its subsidiaries and partners, all this is assured in Asia as well, at China in-store and in-store asia. Rely on our know-how. On our long years of international experience. On our Global Competence Retail.

Contact us at EuroShop Trade Fairs …

… To ensure your success at EuroShop /EuroCIS / China in-store  /in-store asia:
Julian Bolz
Tel.: +49 (0)211 4560-7282
Fax: +49 (0)211 4560-877282
E-mail: bolzj@messe-duesseldorf.de

Jacqueline Paeßens

Tel.: +49 (0)211 4560-523
Fax: +49 (0)211 4560-87523
E-mail: PaessensJ@messe-duesseldorf.de
Kathrin Brüggemeier
Tel.: +49 (0)211 4560-586
Fax: +49 (0)211 4560-87586
E-mail: BrueggemeierK@messe-duesseldorf.de
Patricia Mechbal
Tel.: +49 (0)211 4560-587
Fax: +49 (0)211 4560-87587
E-mail: MechbalP@messe-duesseldorf.de