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EuroShop 2020: All in one.

Dear Sir or Madam,

The most important message of this newsletter to help you get ready as you look forward to EuroShop 2020 reads: It's coming soon. Very soon.

EuroShop 2020: Everything retail needs and much for other industries. Everything in five days – with effect for years. Everything in eight dimensions – for over 100,000 visitors. All in one place – Düsseldorf. Everything for your success.

All you need to do now, if you haven’t already done so: Buy your ticket, plan trade fair meetings, travel, accommodations, discover Düsseldorf. It all starts right here!

Your Team EuroShop

Our topics at a glance

EuroShop supporting programme: Top event within the top event.
The Expo & Event Marketing Dimension: the future of live communication - at the No. 1 retail event.
AR, VR, AI, IoT, ETC. – All at the No. 1 retail event.
Visual Merchandising Dimension: Bestseller & Storyteller – at the No. 1 retail event.
Dimension Shop Fitting & Store Design: An oasis of aesthetic refinement at the worldwide No. 1 retail event.
Our App - a helpful companion
Your fair visit: Buy your ticket now!
Good to know... Messe Düsseldorf.
Welcome - to Düsseldorf.

EuroShop supporting programme:

Top event within the top event.

EuroShop Specials

The EuroShop supporting programme is and remains a Dimension in itself. In 50 years it has developed into a top event within the top event. Stages, special areas, awards – international and high-level.

Profit from the professional atmosphere, from intensive discussions and personal contacts. You can look forward to lasting learnings, new impressions and surprising inspiration.

Find out more here.

Expo & Event Marketing Dimension:

Follow No. 1 retail event into the future of live communication.

Graphic Dimensions

Welcome to the world’s largest and most important industry event of its kind. If live communication is your life and integrated brand experience Your goal – then EuroShop is your top destination for 2020.

We also call it the Woodstock of live communication: five unforgettable days – intense, unique, emotional, inspiring, direct. Exciting innovations. Latest trends. Trendsetting technologies. Set off into the future of the industry with the No. 1 retail event. It’s your live!

Find out more here.


All at the No. 1 retail event.


Augmented reality, virtual reality, artificial intelligence, internet of things, smart store, customer engagement, mobile payment, cloud-based services – what reads like a digital buzzword list are the current and future challenges in customer relationship management. And the dominant topics in the Retail Technology Dimension @EuroShop 2020.

Come and experience what surprises, inspires, stimulates and gets you ahead: innovations, ideas, solutions for digital transformation. And all this for retail and far beyond. EuroShop offers a lot more than you might think. Technology never sleeps - neither in retail nor in daily life.

Find out more here.

Visual Merchandising Dimension:

Bestseller & Storyteller – at the No. 1 retail event.

Graphic Visual Merchandising

Stories that fascinate – where do you find them? Scheherazade is not around anymore. But EuroShop is! It offers you modern success stories in the Dimension Visual Merchandising. The No. 1 retail event has so much to tell to so many: stories for a thousand and one inspirations.

Setting the stage, creating events. Analogue experience spaces, digital platforms. Walk-in narratives, augmented reality. Pop-up store, digital store – so many ways to attract your customers’ attention. Tell it – sell it!

Find out more here.

Dimension Shop Fitting & Store Design: An oasis of aesthetic refinement at the worldwide No. 1 retail event.

Shop Fitting & Store Design

In 2020 there will be a place for people with a strong sense of beauty: Dimension Shop Fitting & Store Design @ EuroShop. An oasis of aesthetic refinement for people from all over the world.

The best architects, designers, planners, manufacturers. Unique stands and presentations. New materials, surprising solutions. Temporary design. Modular concepts. And so much digital. Simply breathtaking – and great.

Find out more here.

Your trade fair visit:

Buy your ticket now!

Site plan
At you'll find everything you need for your successful EuroShop visit – including visitor service from A to Z, hall plan, ticket booking.
Online ticket shop
Visitor service

And once again our download hint: The EuroShop app and EuroShop.mag app. Both free of charge, both very cool.

EuroShop app
Product and exhibitor database

Good to know ...

Messe Düsseldorf.

Messe Düsseldorf

Messe Düsseldorf is one of the five most successful trade fair organizers worldwide:

• Five strong areas of expertise.
• 23 No. 1 events.
• More than 5,000 successful events in seven decades.
• Global portfolios – Presence in all of the world’s important growth markets.

Messe Düsseldorf: When heart meets business.

Find out more here.

A warm welcome – to Düsseldorf!

Get ready for EuroShop 2020. And for the trade fair host Düsseldorf. A place with unique dynamics, quality of life and people.
See for yourself what awaits you in Düsseldorf – what you can look forward to.
Legal disclaimer

Messe Düsseldorf GmbH
Messeplatz, Stockumer Kirchstr. 61
40474 Düsseldorf, Germany

Phone: +49 211 4560-01
Fax: +49 211 4560-668

County Court Düsseldorf HRB 63

Board of Managing Directors: Wolfram N. Diener (Chairman), Bernhard J. Stempfle, Erhard Wienkamp

Chairman of Supervisory Board: Mayor Dr. Stephan Keller

Messe Düsseldorf GmbH processes personal data relating to you. You can find more information - also on your rights - in the privacy policy of Messe Düsseldorf GmbH available at In principle, i.e. subject to legal restrictions, you may at any time object to the processing of your personal data either on the aforementioned website, via e-mail to or via postal mail to Messe Düsseldorf GmbH, G2-RV, PF 101006, 40001 Düsseldorf, Germany.

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