Delivery bottlenecks, staff shortages, and rising prices are currently making life difficult for retailers. Real customer contact in the stes retailers the chance to create an extraordinary shopping experience - especially through a combination of digital InStore solutions and personal interaction. In times of staff shortages, that’s not an easy feat. For this purpose, Bütema AG offers a new solution – the Retail Assistant KIra.
The Retail Assistant KIra (Artificial Intelligence Retail Assistant) starts by scanning a QR code on the customer's smartphone and offers help at various touch-points. By scanning products, customers can request information and availability from the integrated chatbot. They can also ask for product recommendations, more colors, personalized prices, and discount coupons.
A sales representative may be called by scanning a QR code, for example in the fitting room. This employee gets a push message on his or her InStore Assistant app. Furthermore, the customer has the option of scanning their items during the purchase process and preparing the payment process via so-called queue busting. That means they get processed quicker at check-out with the support of an employee.
The intelligent link between technology and human-to-human interaction means that KIra is not intended to replace the employee, but rather created to contribute to a comprehensively positive customer experience.
We create software, processes and workflows for emotionalizing, advising and optimally handling shopping experiences in retail. The focus is on the perfect consumer experience and the best possible integration into the store concept, as well as on supporting customer advisors with sales apps.
In this way, we achieve a contemporary shopping experience for our customers and optimally tailored store processes for our partners to improve frequency, receipt sales and merchandise management. BÜTEMA AG Steinbeisstraße 7 74321 Bietigheim-Bissingen Germany +49 (0)7142-501-0 firstname.lastname@example.org