Retailers have many choices when they design their stores. The large variety of materials ranging from wood to concrete and the endless options of colors and shape of design elements are hard to fathom. And what exactly is the latest trend? Interior designer and co-owner of Raumprobe, Hannes Bäuerle, has an amazing overview.
Over hill, over dale or off to bed ‒ getting to test products directly in the store is a real advantage brick-and-mortar businesses have over online retailers. All of our senses become a part of the purchase decision in this case. Creating an experience can range from very simple settings all the way to gigantic backdrops.