Civil engineer Wolfgang Gruschwitz is not just a numbers person. He successfully completed parts of his academic studies in the U.S. and Great Britain and familiarized himself with the world of marketing. Since 2003 he runs his own business; approximately half of his 30 employees work in his office in Moscow. Gruschwitz, born in 1961, also designs office spaces, hospitals or private homes, yet he views store architecture as an exciting trendsetter.