Interview with Niko Stammel, Managing Director of Textilhaus Stammel (Clothing Apparel Store Stammel) in Buchloe
Since 1904, the Stammel family operates a clothing apparel store in Buchloe in Ostallgäu, 70 kilometers west of Munich. Owner Niko Stammel is not afraid of the big city. Quite the contrary: He invests heavily, renovating the headquarters building last year and expanded the sales floor to 2,000 square meters.
Interview with Professor Frank Ohle, STI Group
Consumers order more and more through the Internet, where there are more choices than in any store. What can retail do in terms of product placement and presentation? We asked Professor Frank Ohle, CEO of the STI Group.