WindowsWear and Berkeley College announce the launch of the WindowsWear Museum at Berkeley College
New York City is the world’s fashion capital and is where brands come to life in the most exciting retail environments. Brands invest billions of dollars and thousands of hours designing and producing one-of-a-kind, artistic, and compelling visual displays every year. Season after season, these important displays of fashion and art attract millions of tourists, celebrities, fashion-elite, and influencers from around the world.
The WindowsWear Museum brings renewed attention to the most creative elements of fashion, recognizes the professionals who create them, and works with brands to leverage this content in the digital era.
"The mission of the WindowsWear Museum at Berkeley College is to preserve and showcase one-of-a-kind, influential window displays from the world's best fashion brands," says Jon Harari, CEO & Co-Founder, WindowsWear.
“Given the importance of visual communication in this era of Instagram and other visual-focused digital and social media platforms, window displays are experiencing a significant renaissance. Their unique combination of fashion and art are now leveraged by brands across the omni-channel because they help bring brands to life. We are thrilled to celebrate these displays and the community behind them,” says Mike Niemtzow, President & Co-Founder, WindowsWear.
"There is so much inspiration and heritage behind every element inside of a window display, we want people to look at those amazing things in the same way you go to any other museum and appreciate a piece of art, because I think this is art," believes Raul Tovar, Director of Photography & Co-Founder, WindowsWear.
"At Berkeley College, we encourage our students to go beyond the walls of their classrooms and extend their experience and learning by engaging with fashion industry professionals," said Joshua Williams, Chair, Fashion, Berkeley College Larry L. Luing School of Business®. "WindowsWear has supported our students by providing internships, volunteer opportunities, store visits and master classes. And now, by bringing the work of visual merchandisers to our campus in New York City, WindowsWear is providing additional learning opportunities for our students."
"Berkeley College has envisioned establishing a world-class destination for displaying the visual artistry of the fashion industry," said Will Moya, Campus Operating Officer, Berkeley College in Midtown Manhattan. "We are proud to achieve this through our collaboration with WindowsWear."
More than 100 people attended the unveiling of the WindowsWear Museum at Berkeley College’s first installation from Coach, held during a reception at the Berkeley College campus in Midtown Manhattan. Along with members of the fashion merchandise industry, the evening was attended by students and faculty members of the Berkeley College Fashion Merchandising and Management program.
WindowsWear also has the world's largest digital archive of fashion window displays, that will be periodically featured in the museum. WindowsWear's archive dates back to 1931, the same year Berkeley College was founded.