Mid West Displays Ltd.

Spot the join as Wrights Plastics launch innovative Solid Surface signage at Euroshop.

It was a case of ‘join? What join?’ for visitors to the Wrights Plastics stand at Euroshop as the UK retail display specialist demonstrated their latest production innovation.

The company, based in West Bromwich and sharing their stand with sister company Mid West Displays, has developed a technique to incorporate vinyl onto solid surface without a join. This enables them to create signs that are not only perfectly flat and aesthetically stylish but allows any lighting to shine through more clearly ensuring the signs are brighter & eye-catching.

The technique maximises the benefits of solid surface. Solid surface offers an almost endless choice of colours, hues and surface veneers to help achieve exactly the look required. Increasingly, architects, specifiers and retail designers are recognising the benefits of solid surface: it is easy to maintain and repair, it is heat resistant and durable. It is having a major impact on retail display and this latest innovation from the family-owned manufacturer, established in 1969, will increase the potential for its use for signage and retail displays.

Visitors to the Wrights Plastic stand Hall 1 B02 can see – and feel – the results of this latest innovation and find out more about how they achieved this.

Exhibitor Data Sheet