Using the right format


Image: Silvia Talmon; Copyright: Retail Academy

Silvia Talmon: "Regardless of the chosen shop format, customer service and fulfilling the customer’s wishes are what is most important."; © Retail Academy

Image: Shop room; Copyright: Ippolito Deisgn

The flagship store: Presenting a brand

Image: shop with clothes; Copyright: Zara

The Pop-up store: Many products in a small space for a short period of time

Image: Shop at train station; Copyright: TeaTales

The concept store: Many brands grouped under one concept, one story

Image: Shop counter; Copyright: Apropos

The shop format is irrelevant – Focusing on the cutomer’s wishes