EuroShop Newsletter

Overview: Shop Fitting & Store Design

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Photo: staging of towels and bathrobes; copyright: Jason Briscoe/Unsplash

Showrooming – Escaping the one-way street!


For many brick and mortar retailers, showrooming was and continues to be akin to "stealing consulting services". After all, the term describes the practice of prospective customers of researching products in brick and mortar stores and then purchasing them online.
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Photo: Store of Mußler Beauty by Notino, copyright: DIA

Shop Design: The unique store of Mußler Beauty by Notino


Mattias Mußler hired Dittel Architekten to implement his new fragrance and beauty product store concept. At Stuttgart’s Gerber shopping mall, the team created an impressive design, which optimally complements the company’s consulting service, customer experience and the union of online and offline retail.
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Photo: Mockup of a retail shop in Italy; copyright: Goldmann & Partners

Bioclimatic architecture: “The human body is a seismograph”


The need for sustainable architecture is becoming more and more widely recognized. According to Isabella Goldmann, managing partner of the architectural firm Goldmann & Partners, interior design based on the principles of bio-architecture does not only bring advantages for future generations; it can also have a direct and positive economic effect.
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Foto: 3D rendered graphic of a human torso with highlighted backbone; copyright: / Sebastian Kaulitzki

Work efficiency: “Ergonomics is at work if employees are happy.“


In this interview, Dr. Stephan Sandrock from the Institute for Applied Occupational Ergonomics, ifaa, details the challenges of ergonomics in workplace design and retail processes and explains why it pays off for management to address this subject.
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Photo: Eddie Bauer Store in Cologne, Germany, copyright: Eddie Bauer

Eddie Bauer Outdoor Outfitter: First Shop-in-Shop in Cologne’s Globetrotter Store


It is the first store of its kind in Germany: Eddie Bauer’s shop-in-shop just opened inside the Globetrotter Store in Cologne. It features 70 square meters of sales area on the first floor. In this interview, Bernd Niemeyer revealed the backstory behind the brick-and-mortar presence of the company.
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Photo: bakery with a modern shop design; copyright: AICHINGER GmbH

How bakeries blend tradition with future


Bakeries have to compete against rival types of businesses offering baked goods. That's why some bakeries use digital signage or technological payment solutions to reel in customers.
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Photo: well attended shopping center; copyright:

From shopping center to third place


Only eight shopping centers are currently being built in Germany. There are a number of reasons for this. Booming online business, extensive approval processes and the development of new building sites thwart development. To stay attractive, operators and investors have to boost revitalization measures and try new experience-driven concepts.
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Photo: store Editions de Parfums in Paris; copyright: Roland Halbe

Editions de Parfums: Like a voyage into a parallel world


Frédéric Malle’s new perfume boutique Editions de Parfums in Paris' Marais district opened in 2016. It is one of the first major retail stores the architects Jakob+MacFarlane have designed. Hopefully, it will not be the last, since it is offers a highly surprising and individual look. We asked Brendan MacFarlane how the tiny room turned into an apparently infinite space.
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Photo: new store concept for gas stations from Lekkerland; copyright: Lekkerland

Quinoa salad and fresh-baked bread from the gas station


Once upon a time, gas stations were just gas stations. A little later, they were the last resort to buy beer and cigarettes when all the other stores were closed. Nowadays, gas stations stand out with baked goods, fresh salads, and smoothies and give bakeries and supermarkets a run for their money.
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Photo: SEAT Store at Lakeside Shopping Centre; copyright: Green Room

Always in motion: SEAT rolls out new concepts for its dealerships


Car dealers respond to the changing buying habits of their customers and expand new retail concepts. The ambiance of car dealerships is increasingly defined by digital technologies, premium settings, and graphic displays. This is how the automotive sector responds to the growing trend of more and more prospective buyers doing research on the internet before they make their purchase.
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