Douglas: A more personal sales approach with the new Beauty Card

"It’s crucial to understand our customers across all channels" - Interview with Thomas Oberste-Schemmann, Douglas

Photo: customer is handing her Douglas Card to a cashier; copyright: Douglas

© Douglas


Photo: Thomas Oberste-Schemmann; copyright: Douglas

Thomas Oberste-Schemmann: "The benefit of digitization is that we can serve our customers in a much more personalized way." © Douglas

Photo: Douglas Card; copyright: Douglas

Customers appreciate the new Douglas Card; © Douglas