"Consumers demand a seamless integration of online and offline channels"

Interview with Robert Wucher, Head of Technology and Digital Client Solutions, GfK


Photo: Robert Wucher; © GfK SE

Robert Wucher: "Retailers have the chance to differentiate their business from the competition through corresponding services"; © GfK SE

Photo: Woman using a tablet during drinking coffee; © GfK SE

The fundamental change in the customer journey during the past few years is due to the mobile aspect; © GfK SE

Grafik: © GfK SE

FMCG websites, in particular, can increase traffic through TV ads; © GfK SE