An overview of five German local commerce models

Do online marketplaces really strengthen local retail?

Photo: Woman using online marketplace at her tablet; © atalanda


eBay Mönchengladbach – buy online, pick up at a local store

Photo: Screenshot of Homepage 'eBay Mönchengladbach'

LocaFox – with its own POS and cloud solution

Photo: Screenshot homepage of 'LocaFox'

BUY LOCAL – active nationwide

Photo: Screenshot homepage 'Buy Local'

Online City Wuppertal – premium local shopping – both online and offline

Photo: Screenshot homepage 'Online-City Wuppertal'

Digital Durlach – a town becomes the poster child of a digital city

Photo: smartphone with push message; © Gelbe Seiten Marketing Gesellschaft

Mobile commerce versus local commerce?