Copyright: Constanze Tillmann/Messe Düsseldorf

EuroShop Newsletter

Overview: Retail Technology

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Photo: Graphic of a strategic planning session at a desk; copyright:

Implementing successful e-commerce projects


Everything starts with a thought that develops into an idea. This also applies to an E-commerce project, which often provides the basis for a company’s digitization strategy.
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Click & Collect: More in-store sales thanks to store pickup


Click and Collect, In-Store Pickup, Click & Go: there are many terms that describe the store pickup process of online orders. Retailers can really benefit from this service; provided that they are armed with a professionally developed concept of course.
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Photo: delivery person presents shopping cart to customer

Lokaso.Siegen: Siegerland’s online marketplace celebrates its one-year anniversary


It has been one year since the Lokaso.Siegen online marketplace has gone live. That’s why we headed for the scenic Siegerland again and asked for feedback.
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Photo: customer is handing her Douglas Card to a cashier; copyright: Douglas

Douglas: A more personal sales approach with the new Beauty Card


The Douglas perfumery chain makes positive experiences with its new customer loyalty card. Thomas Oberste-Schemmann, Director of Global CRM Analytics, talks to us about the benefits for customers and the conclusions the company can draw from an analysis of data taken from online and offline channels.
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Photo: unbemanned, mobile store on wheels at night; copyright: Wheelys

Unmanned stores: what local supply might look like in the future


Even though store hours have become more flexible these days, we probably all know the following scenario: every time we urgently need something – typically on weekends- supermarkets are already closed for the day. In the future, unmanned stores that are open 24/7 could be the answer to ensuring around-the-clock local provisions.
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Photo: push notifications are directly send to a smartphone; copyright: Neirfy, Viktor1 /

More relevance for retail customers thanks to location-based marketing


Until recently the "mobile" subject matter only had one specific focus, namely "apps". Having said that, the current Adobe Digital Insights Report shows that worldwide app usage remains stagnant. In the U.S., usage has decreased by 28 percent. Meanwhile, smartphone usage rates are growing sharply: the number of online visits occurring on smartphones in Europe has risen by 156 percent since 2014.
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photo: Yvonne Bachmann; copyright: Händlerbund

ebay & Co: "Support in the fight against fraudulent shoppers"


Selling products on portals like Ebay or Amazon seems to be easy at first glance. However, retailers should consider some things to be legally on the safe side. We talk with Yvonne Bachmann about pitfalls and best practice.
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Image: A hand is pointing at a virtual shelf; copyright: jumptomorrow

Virtual shelves at the POS


They fit onto the smallest sales floors and are still able to show the entire product portfolio: virtual shelves. That is also why they have become increasingly popular over the past three years. Retailers like EP: and Knauber also rely on this interactive source of information.
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Curated Shopping promises an ideal shopping experience in online retail


Online shopping – a shopper’s paradise. It offers a huge selection, there is no commitment, you can do it without interruption and it’s fast. At least that’s the ideal concept. Reality often differs greatly. Finding the right everyday outfit quickly resembles finding the proverbial needle in a haystack. Curated shopping is designed to help and combine the best of online and offline retail.
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Photo: Beacon in entrance lighting solution of EuroShop; copyright: Osram

EuroShop interactive: Successful use of GPS and beacons


The retail industry is more mobile than ever before. That was also evident during this year’s EuroShop: 12,000 visitors took advantage of the current EuroShop app. It allowed them to use location-based services, which not only genuinely benefitted them but also the exhibitors.
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