POP displays for category management

The display needs to match the theme, while the theme needs to match the products

Photo: display, shaped like a Ferris wheel; copyright: iXtenso/Schmitz

This display, shaped like a Ferris wheel and 1,60m high, is an eye-catcher from far away already. Also the different colors of the passenger cars draw the attention of buyers and their children alike. It can be accessed from all sides and can also be easily filled.


Foto: Displays im Supermarkt ; O. Fischer_pixelio.de
Foto: Hendrik Schröder, copyright: Hendrik Schröder/Universität Duisburg-Essen

Hendrik Schröder is Professor of Marketing and Retailing at the University Duisburg-Essen, Campus Essen. His preferred research areas are: relationship between industry, retail and customers, buyer behavior, category management, online shops, multichannel retailing.