Digital Instore Media: New ways to improve customer communication

Digital media at the POS are becoming increasingly popular


Photo: Woman in front of a display; © NEXTGEN smart instore

Large screens are especially well suited to highlight advertising messages; © NEXTGEN smart instore

Graphic: How different channels are combined - mobile, in-store displays, POS, social; © AOpen

Kiosk systems have already become indispensable in retail as an intelligent multichannel tool; © AOpen

Photo: touchscreen stele in front of a Media Markt; © xplace GmbH

Media Markt in Bern relies on screens of various sizes and terminal stands that provide the complete online and offline product selection; © xplace GmbH