Copyright: Schmidhuber

Brand appearance: building customer loyalty with relevant topics

Interview with Michael Ostertag-Henning of Schmidhuber

Photo: smartphone docking station for shopping carts

The little something extra for shopping carts

The shopping cart of tomorrow is a flexible system. We took a closer look at the currently available applications.

Foto: Überblick über untere Etage des Saturn Connect in Köln

Hands-on digital lifestyle

The Saturn Connect store in Cologne is a hotspot for the digital lifestyle and a nirvana for digital natives.

"The POS is not rocket science" – emotional design for Astra

Interview with Lars Roisch, Managing Director at Stein Promotions on the design of the Astra product vignette in St. Pauli’s EDEKA.

The right shopping cart for every customer

Today’s shopping carts are adaptable like a chameleon

adidas in London: A flagship store in the digital age

The shoe is the star. The hip sneakers in London’s adidas store are downright being celebrated.

3 questions to … Michael Ostertag-Henning

... on communcation of topics in retail

Digital in stationary Shops

EuroShop RetailDesign Awards: Jury rewards the best store concepts

Supermarket lighting: good times for shopfitters

The rise of LEDs creates optimal conditions for the POS

Category Management: Great planning is crucial for sales

The job profile for the category manager is as multifaceted

Of live chats and artificially intelligent search engines

Interactive service for online stores and customer service Read more

How content fills the screens

Digital signage solutions are becoming increasingly popular in stores because their content informs and entertains customers and supports them in their purchase. As an eye-catcher, digital signage offers endless possibilities – but only if the content is carefully selected. Retailers are still intimidated by this aspect – though there are various content management solutions that support them in this process.

Missed opportunities: Challenging online shopping
Accessible websites generate sales

Window-Shopping in London

Lots of green, many flowers and floral designs – that’s the look of window displays in London’s shopping districts. They run the gamut from lavish to very simple details. Get inspired!

The digital renaissance of the dressing room

Customers want to feel that the shop moves with the times.

New ways to improve customer communication

Digital media at the POS are becoming increasingly popular.

Testing online stores using responsive design intensely

Michel Sperlich, agency, explains the principles of crowdtesting for online shops.


Modern Shopping
Sales Promotion
Cool, Green & Clean
IT in retail

This was EuroShop 2014

EuroShop crossmedial

Experience the EuroShop in picture and sound.