Further details have been released regarding the presentation of the Umdasch Shopfitting Group at the forthcoming EuroShop (Düsseldorf, 23. – 27. 2. 2008). Four times daily, the group will introduce a show performance entitled TASTEANDSTYLE-SHOW on its 1,000 m²-stand in Hall 12. Derived from the fair motto, it will offer visitors in addition to numerous hard facts a playful introduction to the comprehensive range of services provided by Umdasch and Assmann.
As previously announced, the trade-fair motto of Umdasch Shop-Concept and Assmann Shop Design, the core brands of the Umdasch Shopfitting Group, is tasteandstyle. The items on view will include trendy architecture and a range of new systems, presented in six theatrically staged settings (Beauty, Accessoires, Fashion, Fitness, Wellness, Convenience). The associated show performance can be seen and heard daily on fair days at 11.00 a.m., 1.00 p.m., 3.00 p.m. and 5.00 p.m.
Possibly a little less entertaining, but considerably more substantial, is the brand-new 60-plus study, which the company will also be presenting at the EuroShop. The study has been produced by ShopConsult by Umdasch, the consultancy firm within the Umdasch Shopfitting Group, in co-operation with the University of Vienna. The first part of the investigation is concerned with the purchasing behaviour of the “Best Agers” in the food retail sector (store type supermarket). To summarize the results: an age-specific concept segmentation is neither necessary nor appropriate in this type of retail store. It is sufficient to take into account the special requirements of the 60-plus target group, since these will generally also bring benefits for other target groups. These requirements include such topics as orientation, lighting, noise levels (especially background music), cleanliness, convenience (especially in the till area), shelving height, width of gangways, room temperature, floor design and availability of seating and rest areas.