The increasing integration of modern technologies in shop concepts shows that shops and stores are much more than Points of Sale these days: Multi-media and interactive elements provide sustainable, individualized brand stage settings, which match the more diversified and more sophisticated expectations that consumers have for the product and service ranges. As specialists for first-class multi-media presentation solutions, ICT Innovative Communication Technologies AG (Kohlberg) provided numerous impulses with unconventional multi-touch and display solutions at the EuroShop – the world’s biggest and unique top show for trade (16th to 20th February 2014, Duesseldorf).
The first Wow-Effect on entering the booth was provided by a 10 m² high-resolution LED surface with 3.6 mm Pixel Pitch, which ICT have recently added to their portfolio. The sharp, brilliant images of the inspire s3.6b LED facilitates trouble-free close-up viewing thanks to its fine Pixel Pitch, which predestines it for applications in shops and showrooms. A depth of emotion can be added to creative room concepts with this high-resolution LED technology thus supporting a positive shopping experience. The LED modules, which operate without fans, also impress with their noiseless operation and low heat development, whereby the Eco-Design of the modules contributes to low power consumption. Needless to say, the inspire s3.6b LED can also be rented from ICT for temporary installations.
ICT demonstrated with various case studies how intuitive experience or understanding can be conveyed for products in need of an explanation: Visitors were able to call up product information, for example, collect inspiration and send everything via E-Mail on an almost 8 meter long, interactive Display Band and several Multi-touch Screens – similar to a digital purchasing consultant in a shop or store. The classic shopping or showroom experience could naturally be combined with themes relative to Social Media. Using the presentation software smartPerform facilitates the simple individualization of the multi-touch interface and/or content and thanks to its modular design, it can be adapted to any size of shop concept. As one of the most flexible platforms available on the market for creating multi-touch applications simply but impressively, the presentation software smartPerform developed by ICT is in the meantime used for numerous projects in the most varied scenarios. With their specially prepared Stand-Alone Bundles – consisting of synchronized hardware and software components – for the EuroShop 2014, ICT now offer a rapid and inexpensive introduction to the smartPerform world: Equipping of a corporate lobby with an information terminal or a Multi-touch Table as well as providing a suitable presentation tool for a sales team is thus possible as a Plug&Play option so to say.