The Grapy Store is Grapy.nl's first-ever physical store. Capitalizing on the inseparable paring of food and wine, it is housed in the same space as the Het Verborgen Rijk bookstore. The 25 square metro shop-in-shop features a modular and stackable system, changeable wine and books units.
The stacks of colorful units differ in height, mimicking the digital sommelier flavor charts available on Grapy's website. The store has helped Grapy enhance its well-established position in the online world with a physical presence. Storeage’s design translates features that work well online – such as Grapy’s food and wine pairing advice – to a traditional retail environment.