"The Sound Shower is a directional in-ceiling speaker that is audible to customers within a defined radius of up to 200 meters in the store. The sound shower is controlled with the help of a content management system," says Bernd Albl, Managing Director Division viBIZ-Digital at Umdasch Shopfitting.
The Sound Shower is primarily utilized where retailers only want to provide audio in a well-defined desired area. This plays a major role in stores that focus on consulting services, such as travel bureaus for example. The best part about it is that the customer is not subjected to any annoying background music. Instead, defined products or product sectors are staged and accentuated in an individualized fashion.