Foot traffic Data and In-Store Analytics – achieving sustainable growth in a multi-channel world
19th February 2014:
Euro CIS Hall 6 141
ShopperTrak’s presentation at EuroShop 2014 will focus on helping retailers to achieve sustainable growth in a multichannel world. The session will examine how retailers can harness accurate data to bridge the gap between the online and offline worlds. In particular, how retailers are using in-store analytics to identify new opportunities, increase conversion rates, optimise staff performance and enrich the overall customer journey throughout the physical store.
The session will be led by Colm Roche, Regional Sales Manager for Central and Eastern Europe for ShopperTrak, who will highlight why harnessing accurate data in order to glean actionable insights is key to increasing profitability. His co-presenter, Julia Bischof- Manager - Business Analysis Retail at Thomas Sabo, will explain how teaming up with ShopperTrak has enabled them to look holistically at how merchandising, training, staff scheduling and individual locations are impacting global sales and conversion rates across their entire store portfolio.
ShopperTrak is the leading global provider of insights into shopper behavior and retail analytics. For further information visit us at EuroShop Stand H10, Hall 6.
Colm Roche, Regional Sales Manager Central & East Europe
Colm is a sales and marketing professional with over 10 years’ in various roles with Sony in the CEE area along with direct retail experience from establishing and operating his own multiple store retail business. He also established a wholesale and online business for lifestyle products in Poland. Having lived and worked in Berlin, Munich, Zurich, Prague and Warsaw and speaking English, German and Polish, he has a deep understanding of the CEE market.
As a business user of people counting services himself before joining ShopperTrak, he is a firm believer in using data to understand and improve store performance.
He has studied in the Technische Universität Berlin and Dublin City University and has an honors degree in International Marketing and Languages.
Julia Bischof, Manager - Business Analysis Retail, Thomas Sabo
Julia Bischof has a wealth of retail experience in the fashion and lifestyle industry spanning 10 years. She joined Thomas Sabo in 2010 as Manager - Business Analysis Retail, where she is responsible for the stock management of all Thomas Sabo owned retail stores, as well as merchandise controlling and business reporting. She has a Master’s degree in International Business from a top Spanish business school and speaks German, English and Spanish fluently.