Sales Success with Well-Managed Touchpoints

The encounter with the brand is crucial

06/01/2014

Photo: Christian Machers; © Gastro-Cool GmbH

Gastro-Cools CEO Christian Machers boosts business at the Touchpoint PoS with individually branded advertising refrigerators; © Gastro-Cool GmbH

 © Veltins

In the supermarket the different brands on the shelves are placed very similar. This is why promotional measures are needed to ensure that there is an actual brand encounter; © Veltins

Photo: branded beverage cooler; © Gastro-Cool GmbH

Branded beverage coolers not only create brand awareness at the touchpoint PoS. They also cool the drinks for immediate consumption after shopping. Compared to uncooled beverage offers sales are growing by three times; © Gastro-Cool GmbH