Copyright: Constanze Tillmann/Messe Düsseldorf

EuroShop Newsletter

Overview: Retail Technology

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Photo: Flying customers; copyright: panthermedia.net/chrisdorney

Click & Collect: More in-store sales thanks to store pickup

15/01/2018

Click and Collect, In-Store Pickup, Click & Go: there are many terms that describe the store pickup process of online orders. Retailers can really benefit from this service; provided that they are armed with a professionally developed concept of course.
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Photo: delivery person presents shopping cart to customer

Lokaso.Siegen: Siegerland’s online marketplace celebrates its one-year anniversary

30/11/2017

It has been one year since the Lokaso.Siegen online marketplace has gone live. That’s why we headed for the scenic Siegerland again and asked for feedback.
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Photo: customer is handing her Douglas Card to a cashier; copyright: Douglas

Douglas: A more personal sales approach with the new Beauty Card

14/08/2017

The Douglas perfumery chain makes positive experiences with its new customer loyalty card. Thomas Oberste-Schemmann, Director of Global CRM Analytics, talks to us about the benefits for customers and the conclusions the company can draw from an analysis of data taken from online and offline channels.
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Photo: unbemanned, mobile store on wheels at night; copyright: Wheelys

Unmanned stores: what local supply might look like in the future

09/08/2017

Even though store hours have become more flexible these days, we probably all know the following scenario: every time we urgently need something – typically on weekends- supermarkets are already closed for the day. In the future, unmanned stores that are open 24/7 could be the answer to ensuring around-the-clock local provisions.
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Photo: push notifications are directly send to a smartphone; copyright: Neirfy, Viktor1 / shutterstock.com

More relevance for retail customers thanks to location-based marketing

27/07/2017

Until recently the "mobile" subject matter only had one specific focus, namely "apps". Having said that, the current Adobe Digital Insights Report shows that worldwide app usage remains stagnant. In the U.S., usage has decreased by 28 percent. Meanwhile, smartphone usage rates are growing sharply: the number of online visits occurring on smartphones in Europe has risen by 156 percent since 2014.
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photo: Yvonne Bachmann; copyright: Händlerbund

ebay & Co: "Support in the fight against fraudulent shoppers"

23/06/2017

Selling products on portals like Ebay or Amazon seems to be easy at first glance. However, retailers should consider some things to be legally on the safe side. We talk with Yvonne Bachmann about pitfalls and best practice.
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Image: A hand is pointing at a virtual shelf; copyright: jumptomorrow

Virtual shelves at the POS

23/06/2017

They fit onto the smallest sales floors and are still able to show the entire product portfolio: virtual shelves. That is also why they have become increasingly popular over the past three years. Retailers like EP: and Knauber also rely on this interactive source of information.
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Image: Stylist offering advice through Skype; copyright: panthermedia.net/insurecyber

Curated Shopping promises an ideal shopping experience in online retail

02/06/2017

Online shopping – a shopper’s paradise. It offers a huge selection, there is no commitment, you can do it without interruption and it’s fast. At least that’s the ideal concept. Reality often differs greatly. Finding the right everyday outfit quickly resembles finding the proverbial needle in a haystack. Curated shopping is designed to help and combine the best of online and offline retail.
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Photo: Beacon in entrance lighting solution of EuroShop; copyright: Osram

EuroShop interactive: Successful use of GPS and beacons

24/04/2017

The retail industry is more mobile than ever before. That was also evident during this year’s EuroShop: 12,000 visitors took advantage of the current EuroShop app. It allowed them to use location-based services, which not only genuinely benefitted them but also the exhibitors.
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Image: Elke Moebius; copyright: Messe Düsseldorf/C-star

Elke Moebius: "Digitization and emotionalization are the hottest trends"

21/03/2017

A female powerhouse – with enough energy for ten people: that describes Elke Moebius, Director of EuroShop. After countless conversations and endless miles walking the halls of EuroShop, she has made many personal experiences, which she shares with us in this interview. She also takes a look ahead to next year’s EuroCIS.
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