Retail Marketing

Signage · Displays · Outdoor Communication
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Retail marketing: Catching the customer's eye

News

Personalization is needed to compete against Amazon
In a special report on customer loyalty BRP Consulting identifies the top methods for identifying, engaging and rewarding the most valuable customers.
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Closing report: in-store asia 2018 in Mumbai a complete success
in-store asia 2018, the largest trade fair with congress especially for the retail sector in India, came to a successful end in Mumbai on 24 February 2018 after three days. 150 exhibitors from six countries participated, around 7,600 professional visitors came to the Bombay Exhibition Centre to obtain information on the latest products and solutions aimed specifically at the Indian retail sector.
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Elevated customer expectations are driving the need for retail transformation
Evolving retail models, higher expectations toward the customer journey and disruptive technologies are motivating retailers to reshape their services, according to BRP’s 2018 POS Survey. Four out of five retailers plan to have a unified commerce within three years.
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Customer-centricity is the top strategic initiative for retailers
According to the 2017 Merchandise Planning Survey by BRP, retailers are focused on transforming their entire merchandising process from end-to-end. Customer-led demand is driving retailers to transform their business to be more customer-centric.
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Strong stationary retail for personal and beauty care products
The Shopper Insights Report by IRI highlights the growth of specialist stores over mass market as a growing number of shoppers visit drug stores. A wide range of products convenience and services drives shoppers in-store.
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UK Supermalls set to outperform physical retail growth
According to the latest report by GlobalData, the UK Supermalls market is forecast to rise 7.2 percent over the next five years. Thus the Supermalls market will be outpacing growth in physical locations (forecast to be 5.0 percent across non-food sectors), as focus on leisure and food service attracts millennials.
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Promotions just as important to UK customers as product quality
When it comes to buying home and kitchen appliances, British consumers admit that the right reward is just as important to them as quality of product. A study finds that promotions are a key factor in customers’ purchasing decisions.
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British Land: Offline and online stimulate each other
New research shows that when a new store opens, traffic to the retailer’s website from the local area increases within six weeks of opening. Importantly, digital traffic then remains around this level, demonstrating that a physical store has a positive and sustained impact on digital interaction with the brand.
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Fatboy teams up with logo brands to enter the licensed retail market
Logo Brands, a premier manufacturer of outdoor lifestyle products, has entered into an agreement with Fatboy USA. This partnership gives Logo Brands the rights to manufacture and distribute Fatboy products with officially licensed Collegiate and Professional team logos and marks.
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Macy’s Beauty Department relies on pop up displays
Macy’s worked with Kendu to re-design the Beauty Department in their Dadeland Mall store in Miami, Florida. The aim was to establish new commercial areas in previously unused spaces and a develop a clear look & feel for the in-store visual communication.
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