Euroshop 2008 –
Experience BÄRO's latest lighting innovations in action!
"Experience innovative lighting concepts first hand" - this is the principle that the lighting specialist BÄRO from Leichlingen is following with the presentation of its latest retail lighting technology at the Euroshop fair in Düsseldorf from 23-27. February 2008. From the professional presentation of fresh foods to trendsetting lighting solutions for the non-food sector - at the 300 m² stand in Hall 11 (stands A09 + A14) BÄRO lighting experts will use realistic lighting situations to demonstrate to industry decision-makers and interested trade visitors the huge influence that optimal lighting has on the shopping atmosphere, product presentation, operating costs and product sales.
"You can’t talk about professional light - you have to see it for yourself", says BÄRO sales manager Christoph Ester, explaining the company's trade fair concept. "This is why we are showing numerous lighting concepts in action at our stand, for example, perfectly presented meat, bread, bakery products, fruit and vegetables – but also non-food sectors such as body care, toys and other attractive product groups. This enables us to best demonstrate the vibrancy of BÄRO light. In addition, we have constructed two identical shops that deliberately present different lighting concepts. This shows the differences particularly clearly."
Fourtina and Fourtella – gimbal fixtures made by BÄRO
At the Euroshop show BÄRO will be presenting the new "Fourtina" and "Fourtella" fixtures. These are BÄRO's first gimbal fixtures which are characterised by extremely good pivotability and adjustability. These fixtures can be equipped with the well-proven BÄRO Food-Light (BFL) technology for the illumination of fresh foodstuffs. For the non-food sector both fixtures are also available with powerful BÄRO Light Star (BLS) lighting technology. In addition, both Fourtina and Fourtella are available in almost all RAL colours and boast unique BÄRO reflector technology. Whereas Fourtina is particularly well suited to the illumination of product displays, counters and sales stalls, Fourtella spotlights the products with a well-directed and powerful light – also from a great height.
BÄRO's decorative LED technology is also being premiered at the Düsseldorf show. Christoph Ester says "We have now expanded our range of recessed and suspended fixtures to include decorative LED elements. This enables our customers to give their salesrooms colourful highlights. We are looking forward to lots of interesting talks and a successful show!"