Point of sale displays: Utilizing the brand effect

How a good design concept can lead to more sales

Photo: Point of Sale displays at the POPAI D-A-C-H awards; copyright: POPAI

© POPAI

Foto: Choclait Chips Knusperbrezeln (English: Pretzel Crisps) display featuring Oktoberfest design; copyright: Nestlé Deutschland AG

Choclait Chips Knusperbrezeln (English: Pretzel Crisps) display featuring Oktoberfest design. © Nestlé Deutschland AG

Foto: After Eight “Big Ben Advent Calendar“ display; copyright: Nestlé Deutschland AG

After Eight “Big Ben Advent Calendar“ display. © Nestlé Deutschland AG