How imaginative is your dialogue with your customers? What direction are digitisation at POP and product positioning via displays taking? How does interaction via smartphones and mobile devices fit into this landscape?
POP Marketing Dimension. 360° communication for all the senses. Imaginative intelligence. Customer-oriented concepts. Surprising solutions. Success.
POP marketing: Catching the customer's eye
At EuroShop 2017, the dimension POP marketing shows the most attractive and most fascinating installations for the point of sale. It is exactly here, where the customer decides which product to buy. Take a look at our highlights!
These forums from the supporting programme are the perfect accompaniment to the Dimension POP Marketing:
in-store asia 2018, the largest trade fair with congress especially for the retail sector in India, came to a successful end in Mumbai on 24 February 2018 after three days. 150 exhibitors from six countries participated, around 7,600 professional visitors came to the Bombay Exhibition Centre to obtain information on the latest products and solutions aimed specifically at the Indian retail sector.
Evolving retail models, higher expectations toward the customer journey and disruptive technologies are motivating retailers to reshape their services, according to BRP’s 2018 POS Survey. Four out of five retailers plan to have a unified commerce within three years.
According to the 2017 Merchandise Planning Survey by BRP, retailers are focused on transforming their entire merchandising process from end-to-end. Customer-led demand is driving retailers to transform their business to be more customer-centric.
The Shopper Insights Report by IRI highlights the growth of specialist stores over mass market as a growing number of shoppers visit drug stores. A wide range of products convenience and services drives shoppers in-store.
According to the latest report by GlobalData, the UK Supermalls market is forecast to rise 7.2 percent over the next five years. Thus the Supermalls market will be outpacing growth in physical locations (forecast to be 5.0 percent across non-food sectors), as focus on leisure and food service attracts millennials.
When it comes to buying home and kitchen appliances, British consumers admit that the right reward is just as important to them as quality of product. A study finds that promotions are a key factor in customers’ purchasing decisions.
New research shows that when a new store opens, traffic to the retailer’s website from the local area increases within six weeks of opening. Importantly, digital traffic then remains around this level, demonstrating that a physical store has a positive and sustained impact on digital interaction with the brand.
Logo Brands, a premier manufacturer of outdoor lifestyle products, has entered into an agreement with Fatboy USA. This partnership gives Logo Brands the rights to manufacture and distribute Fatboy products with officially licensed Collegiate and Professional team logos and marks.
Macy’s worked with Kendu to re-design the Beauty Department in their Dadeland Mall store in Miami, Florida. The aim was to establish new commercial areas in previously unused spaces and a develop a clear look & feel for the in-store visual communication.
At the Supermarket of the Future, more than 6,000 products are displayed on large interactive tables. As a shopper puts her hand close to a product, extra information about the food appears on a suspended digital mirror above – as in seamless augmented reality.