How imaginative is your dialogue with your customers? What direction are digitisation at POP and product positioning via displays taking? How does interaction via smartphones and mobile devices fit into this landscape?
POP Marketing Dimension. 360° communication for all the senses. Imaginative intelligence. Customer-oriented concepts. Surprising solutions. Success.
POP marketing: Catching the customer's eye
At EuroShop 2017, the dimension POP marketing shows the most attractive and most fascinating installations for the point of sale. It is exactly here, where the customer decides which product to buy. Take a look at our highlights!
These forums from the supporting programme are the perfect accompaniment to the Dimension POP Marketing:
When it comes to buying home and kitchen appliances, British consumers admit that the right reward is just as important to them as quality of product. A study finds that promotions are a key factor in customers’ purchasing decisions.
New research shows that when a new store opens, traffic to the retailer’s website from the local area increases within six weeks of opening. Importantly, digital traffic then remains around this level, demonstrating that a physical store has a positive and sustained impact on digital interaction with the brand.
Logo Brands, a premier manufacturer of outdoor lifestyle products, has entered into an agreement with Fatboy USA. This partnership gives Logo Brands the rights to manufacture and distribute Fatboy products with officially licensed Collegiate and Professional team logos and marks.
Macy’s worked with Kendu to re-design the Beauty Department in their Dadeland Mall store in Miami, Florida. The aim was to establish new commercial areas in previously unused spaces and a develop a clear look & feel for the in-store visual communication.
At the Supermarket of the Future, more than 6,000 products are displayed on large interactive tables. As a shopper puts her hand close to a product, extra information about the food appears on a suspended digital mirror above – as in seamless augmented reality.
Last November, Nike opened Nike Soho, a first step in the company’s bold transformation of sport retail. On January 19, the company continues its momentum in retail innovation with Nike Miami, a two-story, multi-sport, 31,000+ square-foot retail experience in one of Miami Beach’s most popular shopping districts.