POP Marketing

Signage · Displays · Outdoor Communication
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POP marketing: Catching the customer's eye

News

UK Supermalls set to outperform physical retail growth
According to the latest report by GlobalData, the UK Supermalls market is forecast to rise 7.2 percent over the next five years. Thus the Supermalls market will be outpacing growth in physical locations (forecast to be 5.0 percent across non-food sectors), as focus on leisure and food service attracts millennials.
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Promotions just as important to UK customers as product quality
When it comes to buying home and kitchen appliances, British consumers admit that the right reward is just as important to them as quality of product. A study finds that promotions are a key factor in customers’ purchasing decisions.
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British Land: Offline and online stimulate each other
New research shows that when a new store opens, traffic to the retailer’s website from the local area increases within six weeks of opening. Importantly, digital traffic then remains around this level, demonstrating that a physical store has a positive and sustained impact on digital interaction with the brand.
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Fatboy teams up with logo brands to enter the licensed retail market
Logo Brands, a premier manufacturer of outdoor lifestyle products, has entered into an agreement with Fatboy USA. This partnership gives Logo Brands the rights to manufacture and distribute Fatboy products with officially licensed Collegiate and Professional team logos and marks.
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Macy’s Beauty Department relies on pop up displays
Macy’s worked with Kendu to re-design the Beauty Department in their Dadeland Mall store in Miami, Florida. The aim was to establish new commercial areas in previously unused spaces and a develop a clear look & feel for the in-store visual communication.
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Digital mirror provides shoppers with extra product information
At the Supermarket of the Future, more than 6,000 products are displayed on large interactive tables. As a shopper puts her hand close to a product, extra information about the food appears on a suspended digital mirror above – as in seamless augmented reality.
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First look inside Nike Miami
Last November, Nike opened Nike Soho, a first step in the company’s bold transformation of sport retail. On January 19, the company continues its momentum in retail innovation with Nike Miami, a two-story, multi-sport, 31,000+ square-foot retail experience in one of Miami Beach’s most popular shopping districts.
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