Future Shopping 2030+
Dr. Gerd Wolfram, IoT Innovation & Consult
3D printing is changing many industries. One that is just starting to embrace the potential of 3D innovation and applications, is the industry of Retail and Exhibitions design. In this presentation you will be exposed to retail experience case-studies of Massivit customers, using big-3D printing for anything from a whole pop-up-store to specific concept elements. Using Massivit combines production and supply chain efficiencies with the unique and trendy new aesthetic language of 3D printing, enabling designers to unleash their creativity.
Sharon Rothschild, Massivit 3D Printing Technologies
Digitale Transformation in der visuellen Kommunikation
Digitale Transformation ist einer der zentralen Einflussfaktoren auf die Veränderung der Customer Journey am POS/POI. Insbesondere bei der visuellen Kommunikation spielen neuste Entwicklungen im Informations- und Kaufverhalten eine bedeutende Rolle. Die grösste Herausforderung besteht in der Integration analoger Elemente und digitaler Medien zu einem ganzheitlichen Kommunikationskonzept. Anhand aktueller Best Practices stellt Westiform praxiserprobte Lösungsansätze vor:
Artur Janiszek and Harald Rettich, Westiform GmbH & Co. KG
Steven Weiss, SHOP! USA
What did Apple, Abercrombie & Fitch and Estee Lauder do right in the expansion in Europe? What are the key learnings for a successful expansion?
Marc Eisenbach, dan pearlman
Value and riscs of innovative customer tracking analysis
Customer tracking not only helps retailers to understand customer behavior, but can improve store performance, marketing ROI and customer service. How to keep data privacy up when looking at customer behavior is outlined by Fujitsu, a global vendor for customer engagement analytics software.
Ralf Schienke, Fujitsu Technology Solutions GmbH
Breakthrough in Automated in-store product Positioning - The Science behind it!
Pricer, the world leader in digital shelf edge (Electronic Shelf labels ESL) provider for grocery with over 50 percent market share, has announced a breakthrough process to automate the mapping of products in a store, in effect, a GPS method to positon products using the shelf edge electronic label. This breakthrough is being quickly adopted by big box retail and is already present in store kiosk and Tier 1 shopper apps : Click & Collect, Task Management, SmartFLASH, Employee Guidance, Put to light… These real implementations will be presented at the conference. This technology has applications in many store processes and customer engagement initiatives, for instance, helping shoppers find their promotions, or helping customers find a very specific SKU in a large Do-it-Yourself. But the technology opens up the bridge between online and offline and will excite web aggregators and CPGs alike. Pricer is pleased to show you this real breakthrough in retail that enhances both store performance and the shopping experience and also increases the marketing capability of retailers.
Nils Hulth, Pricer France
Innovation that leads to the WOW effect for refrigerated POS promotions
Sven Danneels, DRU Coolers
Is a shopping crowd a buying crowd? Results of a study with 24/7 debit card and wifi foot traffic data
Predict the customer journey of the shopper by analysing big data of footfall in shopping streets. Is a walking crowd a buying crowd? Huib Lubbers will focus on breaking results of recent retail research in which the changing shopping behaviour of the Amsterdam shopper is analysed based on credit card and wifi data.
Huib Lubbers, City Traffic
FUTURE CITY – a sphere of retail experience and digital communication
Kathrin Mussmann, Future Retail Init UG
Retail Experience New York City
Frank Rehme, gmv Team
No more monitors!
Effectivly address your customer at the POP
Björn Seele, addcube
Kim und Alexa in der Handelsfiliale – Wenn Regale sprechen lernen!
Volker Wissmann, Online Software AG