POPAI Forum 03/08/2017

Hall 3 / Stand E36

Foto: André Dahms

Moderation: André Dahms




10:30-11:00 am

Future Shopping 2030+

Dr. Gerd Wolfram, IoT Innovation & Consult

Foto: Dr. Gerd Wolfram

11:00-11:30 am

3D Printing

3D printing is changing many industries. One that is just starting to embrace the potential of 3D innovation and applications, is the industry of Retail and Exhibitions design.  In this presentation you will be exposed to retail experience case-studies of Massivit customers, using big-3D printing for anything from a whole pop-up-store to specific concept elements. Using Massivit combines production and supply chain efficiencies with the unique and trendy new aesthetic language of 3D printing, enabling designers to unleash their creativity.

11:30-12:00 am

Digitale Transformation in der visuellen Kommunikation

Digitale Transformation ist einer der zentralen Einflussfaktoren auf die Veränderung der Customer Journey am POS/POI. Insbesondere bei der visuellen Kommunikation spielen neuste Entwicklungen im Informations- und Kaufverhalten eine bedeutende Rolle. Die grösste Herausforderung besteht in der Integration analoger Elemente und digitaler Medien zu einem ganzheitlichen Kommunikationskonzept. Anhand aktueller Best Practices stellt Westiform praxiserprobte Lösungsansätze vor:

  • Customer Journey: Wesentliche Veränderungen und ihre Auswirkungen auf die visuelle Kommunikation am POS/POI
  • Best Practice: Digitaler Empfang zur Effizienzsteigerung und Intensivierung der Markenpräsenz
  • Best Practice: Interaktive Verkaufsvitrine zur Verkaufsförderung und zum Entertainment
  • Best Practice: Integration von Leuchtschrift und Screen für wirkungsvolles Branding

Artur Janiszek and Harald Rettich, Westiform GmbH & Co. KG

Photo: Artur Janiszek and Harald Rettich

12:00-12:15 pm


Steven Weiss, SHOP! USA

Photo: Steven Weiss

12:15-12:45 pm

Retail Expansion

What did Apple, Abercrombie & Fitch and Estee Lauder do right in the expansion in Europe? What are the key learnings for a successful expansion?

Marc Eisenbach, dan pearlman

Photo: Marc Eisenbach

12:45-1:15 pm

Value and riscs of innovative customer tracking analysis

Customer tracking not only helps retailers to understand customer behavior, but can improve store performance, marketing ROI and customer service. How to keep data privacy up when looking at customer behavior is outlined by Fujitsu, a global vendor for customer engagement analytics software.

1:15-1:45 pm

Breakthrough in Automated in-store product Positioning - The Science behind it!

Pricer, the world leader in digital shelf edge (Electronic Shelf labels ESL) provider for grocery with over 50 percent market share, has announced a breakthrough process to automate the mapping of products in a store, in effect, a GPS method to positon products using the shelf edge electronic label. This breakthrough is being quickly adopted by big box retail and is already present in store kiosk and Tier 1 shopper apps : Click & Collect, Task Management, SmartFLASH, Employee Guidance, Put to light… These real implementations will be presented at the conference. This technology has applications in many store processes and customer engagement initiatives, for instance, helping shoppers find their promotions, or helping customers find a very specific SKU in a large Do-it-Yourself. But the technology opens up the bridge between online and offline and will excite web aggregators and CPGs alike. Pricer is pleased to show you this real breakthrough in retail that enhances both store performance and the shopping experience and also increases the marketing capability of retailers.

Nils Hulth, Pricer France

Photo: Nils Hulth

1:45-2:15 pm

Innovation that leads to the WOW effect for refrigerated POS promotions

Sven Danneels, DRU Coolers

Photo: Sven Danneels

2:15-2:45 pm

Is a shopping crowd a buying crowd? Results of a study with 24/7 debit card and wifi foot traffic data

Predict the customer journey of the shopper by analysing big data of footfall in shopping streets. Is a walking crowd a buying crowd? Huib Lubbers will focus on breaking results of recent retail research in which the changing shopping behaviour of the Amsterdam shopper is analysed based on credit card and wifi data.

Huib Lubbers, City Traffic

Photo: Huib Lubbers

2:45-3:15 pm

FUTURE CITY – a sphere of retail experience and digital communication

  • Effects of digital change on local stores and inner cities
  • Approaches to save the vitality of inner cities
  • Creating shopper experience in an inner city sphere of digital communications

Kathrin Mussmann, Future Retail Init UG

Photo: Kathrin Mussmann

3:15-3:45 pm

Retail Experience New York City

  • Report of new Retail Trends in NYC                                                                            
  • Comparison between Europe and US                                                                              
  • Amazing Example of Shopper Experience

Frank Rehme, gmv Team

Photo: Frank Rehme

3:45-4:15 pm

No more monitors!

Effectivly address your customer at the POP

  • Introducing of an innovation in the trade
  • A perfect job deserves a perfect finish

Björn Seele, addcube

Photo: Björn Seele

4:15-4:45 pm

Kim und Alexa in der Handelsfiliale – Wenn Regale sprechen lernen!

Volker Wissmann, Online Software AG

Photo: Volker Wissmann

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