How to increase customer loyalty by light installations
What is the new technology OSRAM EINSTONE?
Dr. Christoph Peitz und Stefan Bergler, OSRAM GmbH
Retail killed the TV Star - Wie intelligente Omnichannel-Handelswerbung die klassische TV Werbung in Frage stellt
Dr. Klaus Holger Kille, Brand Logistics.NET GmbH
"STORETELLING - Brand spaces where shoppers become buyers"
The two industries looks similar although they are two different cultures and organisations.
Edward Lee Tchai, Tchai International
Steven Weiss, SHOP! USA
"Case Study Benefit / International and global project"
Laurent Frayssinet, MEDIA 6
Case Study: Mister Spex
Online goes Offline: How did Mister Spex make the leap into the stationary trade and what is the formula for successful retail concepts?
Volker Katschinski, dan pearlman
"Technology and Marketing"
Claus Adams, Cheil Germany GmbH
GfK Future Buy - Digital Shopping Behaviour across Channels, Markets and Categories
GfK FutureBuy is one of the world's largest and longest running global studies into shopper behaviour, with 25+ markets and more than 15 categories. In this session we will compare digital shopping behaviours across countries and categories to determine the common themes and implications for shopper marketers.
Topics covered may include:omnichannel shopping behaviour, changing touchpoints and purchase journeys, digital and mobile device use in shopping process, and mobile payments.
Norrelle Goldring, GfK Australia
Retail2020- What needs to be done NOW
Benjamin Brüser, BR-AIN Brüser Architektur & Innovation
"Must See" Innovations: A Collection of the Best for 2017
Technology is changing the world of retail staggeringly fast and experts predict that the next five years will bring more change than we’ve seen in the last 100. Sit back and enjoy a lightning quick tour of the most progressive ways that retailers and brands are using breakthrough technology and innovative ideas to create engaging shopper experiences. We will share the latest trends and bring them to life through the best examples of emerging retail ecosystems operating at the highest levels of innovation.
Nick Jones, Arc
Shopper Validated Display
ROI Light is a proprietary pretest tool that evaluates which of several display options most appeals to target shoppers and has the potential to deliver the highest sales uplift. It also generates valuable insights into the shopper’s view of the category and brand. A tailored consumer panel also responds to an online survey about whether the design is suited to the target group and would encourage it to stop and browse or buy.
Claudia Rivinius, STI Group
Retail Experience New York City
Frank Rehme, gmv Team
Open Monitor- revolutionises known standards in the advertising market and sets new benchmarks for expiry and qualitycontrols
Michael Scholtysek, Global Innovations Germany GmbH & Co. KG
Digitization: Will the user forget? What is the role of the strategy?
André Dahms - digital expert