POPAI Forum 03/07/2017

Hall 3 / Stand E36

Foto: Dr. Gerd Wolfram and Benjamin Brüser

Moderation: Dr. Gerd Wolfram, CEO IoT Innovation & Consult and Benjamin Brüser

Uhrzeit

Titel

Referent

10:30-11:00 am

How to increase customer loyalty by light installations

What is the new technology OSRAM EINSTONE?

  • Solving the problem of battery-powered beacons
  • Various use cases such as loyalty & couponing

Dr. Christoph Peitz und Stefan Bergler, OSRAM GmbH

Photo: Dr. Christoph Peitz und Stefan Bergler

11:00-11:30 am

Retail killed the TV Star - Wie intelligente Omnichannel-Handelswerbung die klassische TV Werbung in Frage stellt

Dr. Klaus Holger Kille, Brand Logistics.NET GmbH

Photo: Dr. Klaus Holger Kille

11:30-12:00 am

"STORETELLING  - Brand spaces where shoppers become buyers"

The two industries looks similar although they are two different cultures and organisations.

Edward Lee Tchai, Tchai International

Photo: Edward Lee Tchai

12:00-12:15 pm

"SHOP!"

Steven Weiss, SHOP! USA

Photo: Steven Weiss

12:15-12:45 pm

"Case Study Benefit / International and global project"

Laurent Frayssinet, MEDIA 6

Photo: Laurent Frayssinet

12:45-1:15 pm

Case Study: Mister Spex

Online goes Offline: How did Mister Spex make the leap into the stationary trade and what is the formula for successful retail concepts?

Volker Katschinski, dan pearlman

Photo: Volker Katschinski

1:15-1:45 pm

"Technology and Marketing"

Claus Adams, Cheil Germany GmbH

Photo: Claus Adams

1:45-2:15 pm

GfK Future Buy - Digital Shopping Behaviour across Channels, Markets and Categories

GfK FutureBuy is one of the world's largest and longest running global studies into shopper behaviour, with 25+ markets and more than 15 categories. In this session we will compare digital shopping behaviours across countries and categories to determine the common themes and implications for shopper marketers.
Topics covered may include:omnichannel shopping behaviour, changing touchpoints and purchase journeys, digital and mobile device use in shopping process, and mobile payments.

Norrelle Goldring, GfK Australia

Photo: Norrelle Goldring

2:15-2:45 pm

Retail2020- What needs to be done NOW

Benjamin Brüser, BR-AIN Brüser Architektur & Innovation

Photo: Benjamin Brüser

2:45-3:15 pm

"Must See" Innovations: A Collection of the Best for 2017

Technology is changing the world of retail staggeringly fast and experts predict that the next five years will bring more change than we’ve seen in the last 100. Sit back and enjoy a lightning quick tour of the most progressive ways that retailers and brands are using breakthrough technology and innovative ideas to create engaging shopper experiences. We will share the latest trends and bring them to life through the best examples of emerging retail ecosystems operating at the highest levels of innovation.

Nick Jones, Arc

Photo: Nick Jones

3:15-3:45 pm

Shopper Validated Display

ROI Light is a proprietary pretest tool that evaluates which of several display options most appeals to target shoppers and has the potential to deliver the highest sales uplift. It also generates valuable insights into the shopper’s view of the category and brand. A tailored consumer panel also responds to an online survey about whether the design is suited to the target group and would encourage it to stop and browse or buy.

Claudia Rivinius, STI Group

Photo: Claudia Rivinius

3:45-4:15 pm

Retail Experience New York City

  • Report of new Retail Trends in NYC                                                                            
  • Comparison between Europe and US                                                                              
  • Amazing Example of Shopper Experience

Frank Rehme, gmv Team

Photo: Frank Rehme

4:15-4:45 pm

Open Monitor- revolutionises known standards in the advertising market and sets new benchmarks for expiry and qualitycontrols

Michael Scholtysek, Global Innovations Germany GmbH & Co. KG

Photo: Michael Scholtysek

4:45-5:15 pm

Digitization: Will the user forget? What is the role of the strategy?

André Dahms - digital expert

Foto: André Dahms

Further events at POPAI Forum

Supporting program of EuroShop 2017 at a glance