POPAI Forum 03/06/2017

Hall 3 / Stand E36

Foto: André Dahms

Moderation: André Dahms

Uhrzeit

Titel

Referent

10:30-11:00 am

Optimized Customer Journeys with Proximity Solutions

Tanja Kruse Brandao, Smart Media Alliance

Photo: Tanja Kruse Brandao

11:00-11:30 am

Boost your training impact with brain based learning

Wouter van der Ley and Maarten de Haan, Blue Ocean Company

Photo: Wouter van der Ley and Maarten de Haan

11:30-12:00 am

"The integrated customer journey comes alive"

Michel van Tongere, SVT Branding + Design Group

Photo: Michel van Tongere

12:00-12:15 pm

"SHOP!"

Steven Weiss, SHOP! USA

Photo: Steven Weiss

12:15-12:45 pm

Store of the Future

Franks’ presentation will give you guidance in the new retail reality.

  • Are physical retail environments still viable?
  • How to make the movement from point of sale to point of engagement.
  • How to transform transactional retail environments into attractional retail environments.
  • What are the areas of expertise and experiences retailers  have to invest in?

Frank Quix, Q&A NL

Photo: Frank Quix

12:45-1:15 pm

Experience per Squaremeter

  • How do I become a relevant retailer for customers?
  • What is the success formula of outstanding retail concepts?
  • How do shops and shopping center become a shopping destination?

Nicole Srock Stanley, dan pearlman

Photo: Nicole Srock Stanley

1:15-1:45 pm

European POS-Trends

  • What is the success formula of outstanding retail concepts?
  • How do shops and shopping center become a shopping destination?

Markus Weißgerber, STI Group

Photo: Markus Weißgerber

1:45-2:15 pm

 "Chances, Roles and Rules on Value Creation in Networks"

Rüdiger Hagedorn,The Consumer Goods Forum

Photo: Rüdiger Hagedorn

2:15-2:45 pm

Customer Behavior in digital World

Digital revolution has changed the consumer journey. In this presentation you will learn how you can use two most powerful digital platforms (Google & Facebook) to understand consumer behaviour, how is smartphone usage disrupting TV content consumption and how to cope with that phenomenon. Also, the presentation will explain how can you get big data about your target group within the few clicks. The presentation will show how there's still a strong dependency between online product research and offline shopping and how retail stores still play a major role.

Dalibor Sumiga, Promosapiens

Photo: Dalibor Sumiga

2:45-3:15 pm

Trends and Innovations

3:15-3:45 pm

TBA

Jann Eicker, Saatchi & Saatchi GmbH

Photo: Jann Eicker

3:45-4:15 pm

Competetive Intelligence via Crowdsourching

Competition monitoring is a central element in the fast-moving and growing digitalized world of retail markets. Retailers and industry have to immediately react to challenges from their competitors. Ongoing monitoring of prices and shelf analysis (Share-of-Shelf) are the name of the game.

Dr. Robert Lokaiczyk, appJobber

Photo: Dr. Robert Lokaiczyk

4:15-4:45 pm

Emotional Shopping: People love People

  • Translate Neurosience to PoS activities
  • Interact with consumers senses
  • Less is more: Digital instore Marketing

Frank Rehme, gmv Team

Photo: Frank Rehme

4:45-5:15 pm

Digital and Content Strategy

André Dahms - digital expert 

Photo: André Dahms

Further events at POPAI Forum

Supporting program of EuroShop 2017 at a glance