Optimized Customer Journeys with Proximity Solutions
Tanja Kruse Brandao, Smart Media Alliance
Boost your training impact with brain based learning
Wouter van der Ley and Maarten de Haan, Blue Ocean Company
"The integrated customer journey comes alive"
Michel van Tongere, SVT Branding + Design Group
Steven Weiss, SHOP! USA
Store of the Future
Franks’ presentation will give you guidance in the new retail reality.
Frank Quix, Q&A NL
Experience per Squaremeter
Nicole Srock Stanley, dan pearlman
Markus Weißgerber, STI Group
"Chances, Roles and Rules on Value Creation in Networks"
Rüdiger Hagedorn,The Consumer Goods Forum
Customer Behavior in digital World
Digital revolution has changed the consumer journey. In this presentation you will learn how you can use two most powerful digital platforms (Google & Facebook) to understand consumer behaviour, how is smartphone usage disrupting TV content consumption and how to cope with that phenomenon. Also, the presentation will explain how can you get big data about your target group within the few clicks. The presentation will show how there's still a strong dependency between online product research and offline shopping and how retail stores still play a major role.
Dalibor Sumiga, Promosapiens
Trends and Innovations
Thomas Möcker, SHARP Business Systems Deutschland GmbH
Jann Eicker, Saatchi & Saatchi GmbH
Competetive Intelligence via Crowdsourching
Competition monitoring is a central element in the fast-moving and growing digitalized world of retail markets. Retailers and industry have to immediately react to challenges from their competitors. Ongoing monitoring of prices and shelf analysis (Share-of-Shelf) are the name of the game.
Dr. Robert Lokaiczyk, appJobber
Emotional Shopping: People love People
Frank Rehme, gmv Team
Digital and Content Strategy
André Dahms - digital expert