POPAI Forum 03/05/2017

Hall 3 / Stand E36

Foto: Benjamin Brüser

Moderation: Benjamin Brüser




10:00-11:00 am

POPAI do Brasil - Greeting and Presentations


11:30-12:00 am

Emotional Shopping: People love People

  • Translate Neurosience to PoS activities
  • Interact with consumers senses
  • Less is more: Digital instore Marketing

Frank Rehme, gmv Team

Photo: Frank Rehme

12:00-12:15 pm


Steven Weiss, SHOP! USA

Photo: Steven Weiss

12:15-12:45 pm

„Why Absen LED displays in the retail market?“

Elisabet Esplà Capdevila, Absen GmbH

Photo: Elisabet Esplà Capdevila

12:45-1:15 pm

"Understanding the impact of Convenience Retail Display in the UK"

POPAI UK and HIM Research and Consulting have partnered on a trial to evaluate display in convenience retail. With more than 20 percent of grocery sales going through convenience it is now essential to optimise display investment. Initial findings highlight the value of future learnings to both brands and retailers.

Martin Kingdon, Point of Purchase Advertising International (POPAI), UK and Ireland

Photo: Martin Kingdon

1:15-1:45 pm

Sensory marketing: How to enchant the customer?

  • environment, emotion
  • How the 5 senses appeal to consumption?
  • How technologies and digital entertain customers?
  • the best technologies and digital solutions to enhance the customer experience
  • physical emotions in a digital World

Wojciech Grendziński and Joanna Langer, IMS S.A. Poland

Photo: Wojciech Grendziński and Joanna Langer

1:45-2:15 pm

Holographic Displays

Martin Rupp, HOLOCO GmbH

Photo: Martin Rupp

2:15-2:45 pm

FUTURE CITY – a sphere of retail experience and digital communication

  • Effects of digital change on local stores and inner cities
  • Approaches to save the vitality of inner cities
  • Creating shopper experience in an inner city sphere of digital communications

Kathrin Mussmann, Future Retail Init UG

Photo: Kathrin Mussmann

2:45-3:15 pm

Psychology & Design - Can one benefit the other?

In this presentation consumer psychologist Kate Nightingale will dive into how consumer mind works and how to apply that understanding to retail design to create engaging and commercially effective environments.

Kate Nightingale, Style Psychology Ltd.

Photo: Kate Nightingale

3:15-3:45 pm

Trends and Innovations

3:45-4:15 pm

"Virtual Reality for consumer research"

Wenda shares insights how Virtual Reality can change the way (instore) consumer research is done. A presentation filled with cases of A-brands and formulas for inspiration.

  • The effect of POS material measured in VR
  • The effect of a new store design measured in VR
  • A new entrance already measured before building

Wenda Kielstra, Consumatics

Photo: Wenda Kielstra, Consumatics

4:30 pm

Announcement of Global Award Winners

Further events at POPAI Forum

Supporting program of EuroShop 2017 at a glance