POPAI do Brasil - Greeting and Presentations
Emotional Shopping: People love People
Frank Rehme, gmv Team
Steven Weiss, SHOP! USA
„Why Absen LED displays in the retail market?“
Elisabet Esplà Capdevila, Absen GmbH
"Understanding the impact of Convenience Retail Display in the UK"
POPAI UK and HIM Research and Consulting have partnered on a trial to evaluate display in convenience retail. With more than 20 percent of grocery sales going through convenience it is now essential to optimise display investment. Initial findings highlight the value of future learnings to both brands and retailers.
Martin Kingdon, Point of Purchase Advertising International (POPAI), UK and Ireland
Sensory marketing: How to enchant the customer?
Wojciech Grendziński and Joanna Langer, IMS S.A. Poland
Martin Rupp, HOLOCO GmbH
FUTURE CITY – a sphere of retail experience and digital communication
Kathrin Mussmann, Future Retail Init UG
Psychology & Design - Can one benefit the other?
In this presentation consumer psychologist Kate Nightingale will dive into how consumer mind works and how to apply that understanding to retail design to create engaging and commercially effective environments.
Kate Nightingale, Style Psychology Ltd.
Trends and Innovations
Thomas Möcker, SHARP Business Systems Deutschland GmbH
"Virtual Reality for consumer research"
Wenda shares insights how Virtual Reality can change the way (instore) consumer research is done. A presentation filled with cases of A-brands and formulas for inspiration.
Wenda Kielstra, Consumatics
Announcement of Global Award Winners