Big Data and Retail Intelligence to increase the profitability of my business
Technology presents us a disproportionate number of data, which has been called Big Data, characterized by its volume, speed and diversity. Analyzing the data makes it possible to predict and reveal patterns about consumer behavior therefore enabling retailers to act accordingly. Nevertheless, the challenge is to sort such unstructured data in order to obtain a good analysis that guarantees the appropriate decision-making in real time.
Alvaro Angulo, TC Group Solutions
How to engage customers through M2M communication between retail equipment and mobile phone
One of the main challenges in Omnichannel retail is to collect data about consumer behavior in the point of sales, especially for manufacturer. At the same time, every modern customer has its mobile device with him 24/7. So the challenge can be easily solved by using such technologies as Internet of things and Machine to machine communication. Do you want to know how? Come to our speech!
Olesia Zvirko, SoftServe Smart Solutions
Profitable Merchandising Decisions: Driving Revenue Growth through Machine Learning
Stefan Sandulescu, Blue Yonder GmbH
Mister Spex - Online, Offline, Multichannel
The advantages of online shopping are obvious. What's missing, is the emotional experience of the brand and its products. With a Mister Spex Store, the Berlin-based company combines the best of offline and online retail. In devising a strategy, dan pearlman was tasked with creating a brand experience for the well-known online optician strengthening the brand in the offline sector and raising its appeal with new target audiences.
Marc Eisenbach, dan pearlman project GmbH