Omnichannel Forum 03/08/2017

Hall 6 / Stand I09

Foto: Sarah Pust

Moderation: Sarah Pust, pusteblumemedia




11:00-11:30 am

The NEW shopper journey: intelligent pricing in an omnichannel world

Long gone are the days when one could speak about profitability of a single channel.  Long gone are the days when online pricing strategy could exist without connection to the in-store pricing.  Technology is both following customer behavior as well as inspiring customers for new opportunities on their way to purchase.  How can retailers make sure that pricing supports the strategy of having “one face to the customer”, while at the same time responding to both online and offline competition accordingly, while maximizing margins?  Join us at this session to receive some answers to these seemingly impossible questions, and hear about achievements and successes of a leading Scandinavian retailer REMA1000!

Anastasia Laska, Revionics and Daniel Lohne Sorteberg REMA1000

Photo: Anastasia Laska and Daniel Lohne Sorteberg

11:30-12:00 am

How to connect digital signage into a omnichannel customer journey

Klaus Hofmeier, Scala

Photo: Klaus Hofmeier

12:00-12:30 pm

Get ready for anytime, anywhere shopping. Learn how to create seamless customer journeys to delight today’s shopper

The relationship between shoppers and retailers has changed dramatically over the past decade. Today the shopper dictates how they interact with merchants; they may start a transaction online and end the purchase in store, buy online and return in store, or interact with the brand through social media, the list goes on...

Jean-Marc Thienpont, Adyen

Photo: Jean-Marc Thienpont

12:30-1:00 pm

With Global Reporting transactions of all channels at a glance: always, anywhere and at any time

2:00-2:30 pm

The Future of Connected Products is Here - Are You Ready? Discover how IoT will change the future of retail

Kim Schneider / Francisco Melo / Bill Toney, Avery Dennison RBIS


2:30-3:00 pm

What matters most? IBM 2017 Customer Experience Index: Get an exclusive preview of our latest industry research insights

In 2016, IBM researchers found that Global retailers are scoring a mere 40 % on meeting customer expectations. As the next evolution, the 2017 study focuses on the impact of multi-channels in mature and emerging markets, more digital pure players and assesses several consumer goods brands. Come get a head start on meeting consumers’ demands in 2017!

Michael Fischer, IBM Deutschland GmbH

Photo: Michael Fischer

3:00-3:30 pm

Individual customer approach in an anonymous omnichannel retail environment

Peter Rymers, Diebold Nixdorf

Photo: Peter Rymers

3:30-4:00 pm

"Analogue and digital - I pay cash"

In Germany, the amount of cash is constantly growing. Besides that, more and more alternative payment methods occur. Innovative cash-management solutions can help retailers to optimise processes, reduce costs, and enhance customer service while combining analogue and digital payment.

Thomas Rausch, Glory Global Solutions

Photo: Thomas Rausch


A standard-shop is not enough - money is earned with smart commerce these days

4:30-5:00 pm

Price optimization is more than red pencil reductions: matching stocks and prices for a successful purchase - over all channels

SAP Customer Activity Repository allows you to optimize stocks and prices and to complete your sales and transactions successfully. With SAP CAR you are perfectly equipped for infinite availability without having 100% of your goods in stock.

Hannah Bartkowiak, SAP Deutschland SE

Photo: Hannah Bartkowiak

5:00-5:30 pm

Operational In-store Solutions with Pricer

René van der Horst, Pricer

Photo: René van der Horst

Further events at Omnichannel Forum

Supporting program of EuroShop 2017 at a glance