Of live chats and artificially intelligent search engines

Man or machine: who would you like to get advice from? That probably depends on the way you are being approached.

Foto: The North Face Online Shop (Screenshot)

The beta version of the The NorthFace's webshop with Watson by IBM is already online.

Foto: North Face Online-Shop (Screenshot)

A conventional search engine could not handle statements like, “I am going to travel to New York in January and need the right coat for it“. But the system that is actually able to provide the right search result is called Watson, a solution by IBM.

Making customer service more interactive and faster with WhatsApp, Facebook and chat functions