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The creativity of brick-and-mortar retail


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brick-and-mortar retail has a lot to offer. This is mainly due to attractive concepts for the POS: from eye-catching displays to sophisticated sound concepts and futuristic unmanned stores.

Read more about it in the current newsletter!

Your Team of EuroShop
www.euroshop-tradefair.com
POP displays for category management
3 questions to … Denis Robens, Radio P.O.S
Unmanned stores: what local supply might look like in the future
EuroShop trade fair family
Retail News
EuroShop Dossiers
Newsletter Service

POP displays for category management

The display needs to match the theme, while the theme needs to match the products

Photo: display, shaped like a Ferris wheel; copyright: iXtenso/Schmitz
When it comes to marketing measures pertaining to category management, it essentially includes all retail marketing tools, complemented by tools of manufacturing marketing- if applicable. These tools also comprise displays at the point of purchase.
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3 questions to … Denis Robens, Radio P.O.S

Photo: Denis Robens, copyright: Radio P.O.S
Retailers must grab the customer’s attention to entice him/her to the POS. However, multisensory media can only be successful if the technologies behind them are well synchronized. Denis Robens, Head of Sales at Radio P.O.S, talks about this issue with EuroShop.de.
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Unmanned stores: what local supply might look like in the future

Mom-and-pop stores turn into apps

Photo: ; copyright:
Even though store hours have become more flexible these days, we probably all know the following scenario: every time we urgently need something – typically on weekends- supermarkets are already closed for the day. In the future, unmanned stores that are open 24/7 could be the answer to ensuring around-the-clock local provisions.
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EuroShop trade fair family: Enablers of successful retail trade fairs around the globe

EuroShop, EuroCIS, C-star and in-store asia: the top events in the industry

Photo: Logos of the EuroShop trade fair family EuroShop, EuroCIS, C-star, in-store asia; copyright: Messe Düsseldorf
The EuroShop trade fair family presents trends in the global retail world. While EuroShop and EuroCIS provide insights into innovation and technology for the retail sector, C-star and in-store asia offer access to the emerging mega-markets in Asia.
Read more about our Global Competence!
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Business

Survey: U.S. consumers embrace freedom to choose cash

The 2017 Health of Cash Study finds that consumers continue to value choice in their payment and spending options. Consumers also continue to use cash as part of their broader payment mix.
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Forecast: UK Discounters 2017-2022

Consumers are shopping at the discounters more than ever before. This has led to the market size increasing by 74.2 percent between 2012 and 2017 and will rise 34.4 percent during 2017-2022.
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POP Marketing

British Land: Offline and online stimulate each other

New research shows that when a new store opens, traffic to the retailer’s website from the local area increases within six weeks of opening. Importantly, digital traffic then remains around this level, demonstrating that a physical store has a positive and sustained impact on digital interaction with the brand.
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EuroShop Dossiers

Here you will find current article and interviews from retail sector in seven thematic dossiers.
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EuroShop@Social Media

Graphic: Social Media Icons
Whether moving image or short messages - get background information of the trade fair and news from the industry in our social media channels.
Keep in touch!
To get in contact with us, please mail to: redaktion@EuroShop.de

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EuroShop - The World´s No. 1 Retail Trade Fair, Feb. 16 - 20, 2020

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Partner of Messe Düsseldorf:
Portal editorial team: beta-web GmbH/ iXtenso.com
Newspartner: EHI, beta-web GmbH/ iXtenso.com
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