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EuroShop shines in a completely new design


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Here it is, the brand new website of EuroShop, with a design that comes into full effect on all mobile devices. Explore the seven dimensions of EuroShop and inform yourself about current topics from the world of retail!

Another highlight also awaits you: The database with exhibitors and products of EuroShop 2017 is now online.

Have fun trying out!

Your Team of EuroShop
www.euroshop-tradefair.com
Brand appearance: building customer loyalty with relevant topics
3 questions to … Tom van Soest
Sound systems perfectly stage products and brands
The little something extra for shopping carts
Chapter China
Retail News
EuroShop Dossiers
From our LinkedIn Group
Newsletter Service

Brand appearance: building customer loyalty with relevant topics

Interview with Michael Ostertag-Henning of Schmidhuber

Photo: Audi exhibition at IAA; copyright; Schmidhuber
Store design and trade fair presentation are the direct touchpoints between a brand and the customer. We talked with Michael Ostertag-Henning, Managing Partner at the creative agency Schmidhuber, about how increasing digitization impacts brand presentation and what role the customer relationship plays in it.
To the interview

3 questions to …

Tom van Soest, Visual Retailing BV

Photo: Tom van Soest; copyright: Visual Retailing
Visual merchandising processes are not that easy to plan. A better in-store customer experience can be achieved through automated planograms that lead to a better sell-through. Tom van Soest explains in the short interview how to create a consistent brand identity with digital mock-ups.
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Sound systems perfectly stage products and brands

Whispering Window and Sound Shower draw customers to the store and entice them into buying

Photo: two little boxes stick on a shop window; © Feonic
Sales aids that stimulate the senses of customers are becoming more and more important. Visual marketing alone is no longer enough. Nothing should be left to chance, even when it comes to music. After all, a professional music concept doesn’t just improve the brand experience, it also increases the time customers spend in front of the shop window or in the store.
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Chapter China

China's shopping paradise

Foto: China bei Nacht; copyright: EHI Retail Institute
Alarm at over 6 percent! And indeed, compared to the double-digit rates in the years prior to 2016, this marks a somewhat restraint growth. Having said that, in relation to the German market, this percentage rate is still downright heavenly.
To the column "China's shopping paradise"
Further contributions in Chapter China

The little something extra for shopping carts

The shopping cart of tomorrow is a flexible system

Photo: smartphone docking station for shopping carts; © systec POS-Technology
You are wrong if you think shopping carts are just a means to an end. For retailers, it is more than just a mere service; it is also a calling card and advertisement while it promotes sales and customer loyalty all in one. To customers, shopping carts have one main purpose: they are convenient. But that’s also why numerous applications and service functions can be added to shopping carts. We took a closer look at the currently available options.
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EuroShop 2017: Retuned for your success

With seven themed dimensions

Click here for more information
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POP Marketing, Sales

Personalization is needed to compete against Amazon

In a special report on customer loyalty BRP Consulting identifies the top methods for identifying, engaging and rewarding the most valuable customers.
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Food Tech & Energy Management

Liberty Diner at Newark Liberty International Airport

SSP America, a division of SSP Group, operator of food and beverage brands in travel locations worldwide, has opened an American diner at Newark Liberty International Airport (EWR). The units join two previously opened markets in 2017.
read more
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Expo & Event Marketing, Shop Fitting & Store Design, POP Marketing

Closing report: in-store asia 2018 in Mumbai a complete success

in-store asia 2018, the largest trade fair with congress especially for the retail sector in India, came to a successful end in Mumbai on 24 February 2018 after three days. 150 exhibitors from six countries participated, around 7,600 professional visitors came to the Bombay Exhibition Centre to obtain information on the latest products and solutions aimed specifically at the Indian retail sector.
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Sales

Final mile is often the final straw for UK consumers

According to new research from eDelivery EXPO, British public still prefer the human touch rather than autonomous methods to deliver goods. Also consumers switch retailers if they aren’t satisfied with the delivery of their purchases.
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Retail Technology

EuroCIS 2018 closes with outstanding results

EuroCIS 2018 has impressively confirmed its position as the Leading Trade Fair for Retail Technology. A multitude of forward-looking innovations fuel retailers’ propensity to invest. Mobile solutions, self scanning, artificial intelligence and virtual reality determine the customer journey today.
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Sales

4,000,000 UK consumers stopped buying fashion accessories in 2017

The share of UK clothing shoppers that purchased accessories fell from 50.6 percent in 2016 to 40.9 percent in 2017, equating to four million fewer consumers and 390 million pounds in lost revenue, according to GlobalData, data and analytics company.
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Food Tech & Energy Management, Politics & Associations

SAVE FOOD Initiative passes the 1,000 member mark

Established in 2011, membership of the SAVE FOOD Initiative has now passed the 1,000 member mark. The 1,067 supporters currently registered include groups of companies, firms and professional associations as well as research institutes and NGOs from the entire food value chain.
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Sales

Consumers will spend near-record 19.6 billion dollars on Valentine’s Day

U.S. consumers are expected to spend an average 143.56 dollars on Valentine’s Day as 55 percent of the population celebrates this year, an increase from last year’s 136.57 dollars, according to the annual survey released by the National Retail Federation and Prosper Insights & Analytics.
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Retail Technology

Protecting privacy is a concern to consumers and good for business

The National Cyber Security Alliance encourages all businesses to create a culture of respecting privacy, safeguarding data and enabling trust. Data Privacy Day on January 28th reminded organizations about the importance of protecting personal information.
read more
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POP Marketing, Retail Technology

Elevated customer expectations are driving the need for retail transformation

Evolving retail models, higher expectations toward the customer journey and disruptive technologies are motivating retailers to reshape their services, according to BRP’s 2018 POS Survey. Four out of five retailers plan to have a unified commerce within three years.
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EuroShop Dossiers

Here you will find current article and interviews from retail sector in seven thematic dossiers.
To the dossiers

Get LinkedIn

with EuroShop - The World's No. 1 Retail Trade Fair

Tom van Soest is giving his ten best tips on how to drive in-store performance.
LinkedIn Corporation © 2013
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EuroShop - The World's Leading Retail Trade Fair, Mar. 05 - 09, 2017

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