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EuroShop shines in a completely new design


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Here it is, the brand new website of EuroShop, with a design that comes into full effect on all mobile devices. Explore the seven dimensions of EuroShop and inform yourself about current topics from the world of retail!

Another highlight also awaits you: The database with exhibitors and products of EuroShop 2017 is now online.

Have fun trying out!

Your Team of EuroShop
www.euroshop-tradefair.com
Brand appearance: building customer loyalty with relevant topics
3 questions to … Tom van Soest
Sound systems perfectly stage products and brands
The little something extra for shopping carts
Chapter China
Retail News
EuroShop Dossiers
From our LinkedIn Group
Newsletter Service

Brand appearance: building customer loyalty with relevant topics

Interview with Michael Ostertag-Henning of Schmidhuber

Photo: Audi exhibition at IAA; copyright; Schmidhuber
Store design and trade fair presentation are the direct touchpoints between a brand and the customer. We talked with Michael Ostertag-Henning, Managing Partner at the creative agency Schmidhuber, about how increasing digitization impacts brand presentation and what role the customer relationship plays in it.
To the interview

3 questions to …

Tom van Soest, Visual Retailing BV

Photo: Tom van Soest; copyright: Visual Retailing
Visual merchandising processes are not that easy to plan. A better in-store customer experience can be achieved through automated planograms that lead to a better sell-through. Tom van Soest explains in the short interview how to create a consistent brand identity with digital mock-ups.
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Sound systems perfectly stage products and brands

Whispering Window and Sound Shower draw customers to the store and entice them into buying

Photo: two little boxes stick on a shop window; © Feonic
Sales aids that stimulate the senses of customers are becoming more and more important. Visual marketing alone is no longer enough. Nothing should be left to chance, even when it comes to music. After all, a professional music concept doesn’t just improve the brand experience, it also increases the time customers spend in front of the shop window or in the store.
Read more

Chapter China

China's shopping paradise

Foto: China bei Nacht; copyright: EHI Retail Institute
Alarm at over 6 percent! And indeed, compared to the double-digit rates in the years prior to 2016, this marks a somewhat restraint growth. Having said that, in relation to the German market, this percentage rate is still downright heavenly.
To the column "China's shopping paradise"
Further contributions in Chapter China

The little something extra for shopping carts

The shopping cart of tomorrow is a flexible system

Photo: smartphone docking station for shopping carts; © systec POS-Technology
You are wrong if you think shopping carts are just a means to an end. For retailers, it is more than just a mere service; it is also a calling card and advertisement while it promotes sales and customer loyalty all in one. To customers, shopping carts have one main purpose: they are convenient. But that’s also why numerous applications and service functions can be added to shopping carts. We took a closer look at the currently available options.
Read more

EuroShop 2017: Retuned for your success

With seven themed dimensions

Click here for more information
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Food Tech & Energy Management, Politics & Associations

SAVE FOOD Initiative passes the 1,000 member mark

Established in 2011, membership of the SAVE FOOD Initiative has now passed the 1,000 member mark. The 1,067 supporters currently registered include groups of companies, firms and professional associations as well as research institutes and NGOs from the entire food value chain.
read more
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Sales

Consumers will spend near-record 19.6 billion dollars on Valentine’s Day

U.S. consumers are expected to spend an average 143.56 dollars on Valentine’s Day as 55 percent of the population celebrates this year, an increase from last year’s 136.57 dollars, according to the annual survey released by the National Retail Federation and Prosper Insights & Analytics.
read more
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Retail Technology

Protecting privacy is a concern to consumers and good for business

The National Cyber Security Alliance encourages all businesses to create a culture of respecting privacy, safeguarding data and enabling trust. Data Privacy Day on January 28th reminded organizations about the importance of protecting personal information.
read more
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POP Marketing, Retail Technology

Elevated customer expectations are driving the need for retail transformation

Evolving retail models, higher expectations toward the customer journey and disruptive technologies are motivating retailers to reshape their services, according to BRP’s 2018 POS Survey. Four out of five retailers plan to have a unified commerce within three years.
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Expo & Event Marketing, Shop Fitting & Store Design

In-Store Asia to be held as a new member of the Euro Shop family

From 22 to 24 February 2018 in Mumbai

It is the biggest tradeshow on retail design and in-store marketing in India with over 150 exhibitors with 4,000 sqm are expecting around 7,500 visitors. In-Store Asia offers comprehensive package of trade fair, convention, design award and VM competition.
read more
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Business

Retail imports end 2017 with 7 percent growth

Imports at the nation’s major retail container ports grew 7 percent during 2017 over 2016 as retail sales continued to increase. The industry wrapped up the year with a strong holiday season, according to the monthly Global Port Tracker report released by the NRF and Hackett Associates.
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Business

Following job gains in November, retailers scale back in December

Retail industry employment decreased by 20,200 jobs in December from November, the National Retail Federation said today. Overall, the economy added 148,000 jobs in December though, according to the Labor Department.
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POP Marketing

Customer-centricity is the top strategic initiative for retailers

According to the 2017 Merchandise Planning Survey by BRP, retailers are focused on transforming their entire merchandising process from end-to-end. Customer-led demand is driving retailers to transform their business to be more customer-centric.
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Delayed payment options will boost online conversion

With an increasing number of clothing & footwear retailers offering delayed payment options in an attempt to drive conversion, retailers who offer ‘try before you buy’ options and are well placed to cope with processing returned goods will be most likely to make the service a success, according to GlobalData.
read more
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POP Marketing

Strong stationary retail for personal and beauty care products

The Shopper Insights Report by IRI highlights the growth of specialist stores over mass market as a growing number of shoppers visit drug stores. A wide range of products convenience and services drives shoppers in-store.
read more
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EuroShop Dossiers

Here you will find current article and interviews from retail sector in seven thematic dossiers.
To the dossiers

Get LinkedIn

with EuroShop - The World's No. 1 Retail Trade Fair

Tom van Soest is giving his ten best tips on how to drive in-store performance.
LinkedIn Corporation © 2013
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EuroShop - The World's Leading Retail Trade Fair, Mar. 05 - 09, 2017

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