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EuroShop shines in a completely new design


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Here it is, the brand new website of EuroShop, with a design that comes into full effect on all mobile devices. Explore the seven dimensions of EuroShop and inform yourself about current topics from the world of retail!

Another highlight also awaits you: The database with exhibitors and products of EuroShop 2017 is now online.

Have fun trying out!

Your Team of EuroShop
www.euroshop-tradefair.com
Brand appearance: building customer loyalty with relevant topics
3 questions to … Tom van Soest
Sound systems perfectly stage products and brands
The little something extra for shopping carts
Chapter China
Retail News
EuroShop Dossiers
From our LinkedIn Group
Newsletter Service

Brand appearance: building customer loyalty with relevant topics

Interview with Michael Ostertag-Henning of Schmidhuber

Photo: Audi exhibition at IAA; copyright; Schmidhuber
Store design and trade fair presentation are the direct touchpoints between a brand and the customer. We talked with Michael Ostertag-Henning, Managing Partner at the creative agency Schmidhuber, about how increasing digitization impacts brand presentation and what role the customer relationship plays in it.
To the interview

3 questions to …

Tom van Soest, Visual Retailing BV

Photo: Tom van Soest; copyright: Visual Retailing
Visual merchandising processes are not that easy to plan. A better in-store customer experience can be achieved through automated planograms that lead to a better sell-through. Tom van Soest explains in the short interview how to create a consistent brand identity with digital mock-ups.
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Sound systems perfectly stage products and brands

Whispering Window and Sound Shower draw customers to the store and entice them into buying

Photo: two little boxes stick on a shop window; © Feonic
Sales aids that stimulate the senses of customers are becoming more and more important. Visual marketing alone is no longer enough. Nothing should be left to chance, even when it comes to music. After all, a professional music concept doesn’t just improve the brand experience, it also increases the time customers spend in front of the shop window or in the store.
Read more

Chapter China

China's shopping paradise

Foto: China bei Nacht; copyright: EHI Retail Institute
Alarm at over 6 percent! And indeed, compared to the double-digit rates in the years prior to 2016, this marks a somewhat restraint growth. Having said that, in relation to the German market, this percentage rate is still downright heavenly.
To the column "China's shopping paradise"
Further contributions in Chapter China

The little something extra for shopping carts

The shopping cart of tomorrow is a flexible system

Photo: smartphone docking station for shopping carts; © systec POS-Technology
You are wrong if you think shopping carts are just a means to an end. For retailers, it is more than just a mere service; it is also a calling card and advertisement while it promotes sales and customer loyalty all in one. To customers, shopping carts have one main purpose: they are convenient. But that’s also why numerous applications and service functions can be added to shopping carts. We took a closer look at the currently available options.
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EuroShop 2017: Retuned for your success

With seven themed dimensions

Click here for more information
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Sales, Business

High inflation rather than strong volumes will drive Christmas spend

GlobalData forecasts that total retail sales will increase by 1.9 percent in Q4 this year. Although this is up on the 1.5 percent increase recorded last year, this is driven entirely by inflation as volumes are forecast to remain flat, compared to the 1.3 percent growth in volumes experienced in Q4 2016.
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Business

Holiday Shopping Season 2017: The early bird catches the worm

Procrastination dwindles as more shoppers plan to start Thanksgiving weekend with their holiday shopping. The Holiday 2017 shopping season will be the first when more U.S. consumers will start shopping in the middle of the season (Thanksgiving weekend) than will start late in the season, reports The NPD Group.
read more
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POP Marketing, Business

UK Supermalls set to outperform physical retail growth

According to the latest report by GlobalData, the UK Supermalls market is forecast to rise 7.2 percent over the next five years. Thus the Supermalls market will be outpacing growth in physical locations (forecast to be 5.0 percent across non-food sectors), as focus on leisure and food service attracts millennials.
read more
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Food Tech & Energy Management

8 instead of 7: A new dimension of experience at the EuroShop 2020 with Food Service Equipment

A new dimension of experience – Food Service Equipment – will be added at the upcoming EuroShop, The World’s No. 1 Retail Trade Fair, from 16 to 20 February 2020. Lines are now open for exhibitors to apply online.
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POP Marketing, Sales

Promotions just as important to UK customers as product quality

When it comes to buying home and kitchen appliances, British consumers admit that the right reward is just as important to them as quality of product. A study finds that promotions are a key factor in customers’ purchasing decisions.
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Politics & Associations

Brexit uncertainty fuels workforce shortages in retail

Without swift action to provide certainty for people from EU working in the UK and a new immigration system fit for the future, consumers could pay the price, according to a new report The People Roadmap published by the British Retail Consortium.
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Sales

Number of retailers offering same day delivery has tripled

With Amazon offering same day delivery in some markets, the push is on for retailers to get items delivered to customers as soon as possible. According to a new brp survey, more and more retailers try to meet elevated customer expectations by offering same day delivery, too.
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Business

Survey: U.S. consumers embrace freedom to choose cash

The 2017 Health of Cash Study finds that consumers continue to value choice in their payment and spending options. Consumers also continue to use cash as part of their broader payment mix.
read more
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Forecast: UK Discounters 2017-2022

Consumers are shopping at the discounters more than ever before. This has led to the market size increasing by 74.2 percent between 2012 and 2017 and will rise 34.4 percent during 2017-2022.
read more
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POP Marketing

British Land: Offline and online stimulate each other

New research shows that when a new store opens, traffic to the retailer’s website from the local area increases within six weeks of opening. Importantly, digital traffic then remains around this level, demonstrating that a physical store has a positive and sustained impact on digital interaction with the brand.
read more
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EuroShop Dossiers

Here you will find current article and interviews from retail sector in seven thematic dossiers.
To the dossiers

Get LinkedIn

with EuroShop - The World's No. 1 Retail Trade Fair

Tom van Soest is giving his ten best tips on how to drive in-store performance.
LinkedIn Corporation © 2013
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EuroShop - The World's Leading Retail Trade Fair, Mar. 05 - 09, 2017

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