Visitor newsletter of EuroShop | View in browser | Deutsch | Print
Header of EuroShop Newsletter

EuroShop shines in a completely new design


,


Here it is, the brand new website of EuroShop, with a design that comes into full effect on all mobile devices. Explore the seven dimensions of EuroShop and inform yourself about current topics from the world of retail!

Another highlight also awaits you: The database with exhibitors and products of EuroShop 2017 is now online.

Have fun trying out!

Your Team of EuroShop
www.euroshop-tradefair.com
Brand appearance: building customer loyalty with relevant topics
3 questions to … Tom van Soest
Sound systems perfectly stage products and brands
The little something extra for shopping carts
Chapter China
Retail News
EuroShop Dossiers
From our LinkedIn Group
Newsletter Service

Brand appearance: building customer loyalty with relevant topics

Interview with Michael Ostertag-Henning of Schmidhuber

Photo: Audi exhibition at IAA; copyright; Schmidhuber
Store design and trade fair presentation are the direct touchpoints between a brand and the customer. We talked with Michael Ostertag-Henning, Managing Partner at the creative agency Schmidhuber, about how increasing digitization impacts brand presentation and what role the customer relationship plays in it.
To the interview

3 questions to …

Tom van Soest, Visual Retailing BV

Photo: Tom van Soest; copyright: Visual Retailing
Visual merchandising processes are not that easy to plan. A better in-store customer experience can be achieved through automated planograms that lead to a better sell-through. Tom van Soest explains in the short interview how to create a consistent brand identity with digital mock-ups.
Read more
To top

Sound systems perfectly stage products and brands

Whispering Window and Sound Shower draw customers to the store and entice them into buying

Photo: two little boxes stick on a shop window; © Feonic
Sales aids that stimulate the senses of customers are becoming more and more important. Visual marketing alone is no longer enough. Nothing should be left to chance, even when it comes to music. After all, a professional music concept doesn’t just improve the brand experience, it also increases the time customers spend in front of the shop window or in the store.
Read more

Chapter China

China's shopping paradise

Foto: China bei Nacht; copyright: EHI Retail Institute
Alarm at over 6 percent! And indeed, compared to the double-digit rates in the years prior to 2016, this marks a somewhat restraint growth. Having said that, in relation to the German market, this percentage rate is still downright heavenly.
To the column "China's shopping paradise"
Further contributions in Chapter China

The little something extra for shopping carts

The shopping cart of tomorrow is a flexible system

Photo: smartphone docking station for shopping carts; © systec POS-Technology
You are wrong if you think shopping carts are just a means to an end. For retailers, it is more than just a mere service; it is also a calling card and advertisement while it promotes sales and customer loyalty all in one. To customers, shopping carts have one main purpose: they are convenient. But that’s also why numerous applications and service functions can be added to shopping carts. We took a closer look at the currently available options.
Read more

EuroShop 2017: Retuned for your success

With seven themed dimensions

Click here for more information
To top

Business

NRF honors America’s Retail Champions

The award was presented Tuesday night at NRF’s annual Retail Advocates Summit as small retailers from across the country were honored for their advocacy on behalf of the industry.
read more
To top

Sales

Tesco becomes first retailer to offer same day grocery delivery nationwide

Tesco has today announced it is extending its same day online grocery delivery service across the entire UK until the end of August, making it the first retailer to offer nationwide same day grocery delivery.
read more
To top

Politics & Associations, Business

Small retailers say border tax proposal would cost jobs

NRF asks congress to focus on income tax reform, not border adjustment tax (BAT). Higher costs of imported merchandise would be hard on small retailers.
read more
To top

Business

Differentiation leads the pack for Hot 100 Fastest-Growing Retailers

Whether they sell through traditional stores, online or both, companies that provide unique offerings and experiences for consumers dominate the list of Hot 100 Retailers published by the National Retail Federation’s Stores magazine.
read more
To top

Shop Fitting & Store Design

Pottery Barn with redesigned store in Seattle

New Concept Store at University Village reopened with fall collection and exclusive vintage finds. The 16,818-square foot location showcases Pottery Barn’s new store concept, which was introduced last year, and will offer the brand’s Fall 2017 collection, featuring Pottery Barn’s seven newly introduced aesthetic perspectives for customers to discover and explore.
read more
To top

Shop Fitting & Store Design, Retail Technology

Stephanie Cohen Home: A new luxury flagship superstore

A 40,000 square foot high-end and innovative furniture store has opened up on the North Shore of Long Island.
read more
To top

UK smartphone shopping to overtake tablet spend by 2018s

Spend via smartphones will outperform spend via tablets, accounting for 51.5 percent of the UK mobile and tablet market in 2018, according to research and consulting firm GlobalData.
read more
To top

How taste and sound affect when you buy

There's a reason marketers make appeals to our senses; the "snap, crackle and pop" of Rice Krispies makes us want to buy the cereal and eat it. But as savvy as marketers are, they may be missing a key ingredient in their campaigns. New research finds the type of sensory experience an advertisement conjures up in our mind has a fascinating effect on when we make purchases.
read more
To top

Expo & Event Marketing

Dimension Expo + Event was a three-dimensional success

EuroShop 2017

This year saw EuroShop kick off with the concept of seven Dimensions for the first time. The new structure went down extremely well with both exhibitors and trade visitors.
read more
To top

Study: Pet product ecommerce trends

Market researcher highlights key findings from latest edition of annual U.S. Pet Market Outlook report, including online shopping habits of dog and cat owners.
read more
To top

EuroShop Dossiers

Here you will find current article and interviews from retail sector in seven thematic dossiers.
To the dossiers

Get LinkedIn

with EuroShop - The World's No. 1 Retail Trade Fair

Tom van Soest is giving his ten best tips on how to drive in-store performance.
LinkedIn Corporation © 2013
Read more
To top
To get in contact with us, please mail to: redaktion@EuroShop.de

Please recommend us and send this newsletter to your friends/colleagues

EuroShop - The World's Leading Retail Trade Fair, Mar. 05 - 09, 2017

Insert date into iCal
Insert date into Outlook calendar

Partner of Messe Düsseldorf:
Portal editorial team: beta-web GmbH/ iXtenso.com
Newspartner: EHI, beta-web GmbH/ iXtenso.com
Legal disclaimer

Messe Düsseldorf GmbH
Messeplatz, Stockumer Kirchstr. 61
40474 Düsseldorf, Germany

Phone: +49 (0)211 / 4560-01
Fax: +49 (0)211 / 4560-668
www.messe-duesseldorf.de
info@messe-duesseldorf.de

County Court Düsseldorf HRB 63

Board of Managing Directors: Werner M. Dornscheidt (Chairman), Hans Werner Reinhard, Joachim Schäfer, Bernhard Stempfle

Chairman of Supervisory Board: Mayor Thomas Geisel

Facebook Twitter LinkedIn YouTube

Should you no longer wish to receive our newsletter, please click here.