Adler Modemärkte AG, one of the largest textile retailers in Germany, has selected Nedap’s Store !D RFID readers for the introduction of RFID technology throughout its retail network. Following a successful pilot phase, Nedap has been commissioned with project planning of the RFID reading points and subsequent installation of the RFID hardware in all 170 Adler fashion outlets. The technology roll-out started in the fourth quarter of 2013 and is planned to be finished in 2014. The fashion company is expecting to see ROI by the end of 2015.
Increased efficiency and sales
The decision for the extensive technology rollout at Adler Modemärkte AG is based on the positive results of a long-term RFID pilot project carried out in seven stores in Germany and Luxemburg. The goal of promoting sales is to be achieved by significantly increasing the accuracy of stocktaking, full transparency of the flow of goods and continuous replenishment of the entire range of textiles without errors. RFID technology will be used to continually update stock quantities, correctly trigger repeat orders and avoid out-of-stock situations. Increased process efficiency is expected to accelerate workflows and have a positive impact on customer satisfaction.
Stock management and reduction of inventory differences
Nedap's Store !D RFID hardware will be installed at the checkouts, the store entrances and the areas between the stockroom and the sales floor. The Store !D RFID technology is used to monitor and manage all current stock in the stockroom and on the sales floor and reduce loss of goods by way of electronic article surveillance (EAS). In addition to this, sales staff will have more time for customer support due to acceleration of the checkout process.
Upgrading to electronic article surveillance using RFID
It has been possible to use part of the existing article surveillance systems in the Adler fashion outlets within the context of the RFID rollout. These are the newest generation of FL45-RF systems, which were upgraded from RF to RFID technology by adding an RFID reader to the already installed antenna. This served to significantly reduce the effort and costs required for hardware and installation.
About Adler Modemärkte AG
Adler Modemärkte AG, headquartered in Haibach near Aschaffenburg, Germany, is one of Germany's largest textile retailers. In 2011, the Group generated revenue of €476.6 million with a workforce of around 4,400, generating €30.7 million in EBITDA. The company currently operates 170 stores, 141 of which are located in Germany, 26 in Austria, two in Luxembourg, one in Switzerland, plus an online shop. The company focuses on large-space concepts offering in excess of 1,000 m2 of retail space. With its many own brands and select external brands, Adler offers a diverse product range.
About Nedap Retail
Nedap Retail develops and supplies innovative and sustainable solutions to manage and secure retail stores. For over 30 years, Nedap has been a pioneer in retail, first to reinvent anti-theft systems for various retail segments. Today, Nedap Retail is leading the innovation wave in retail with its anti-theft systems, visitor counting, store performance management systems, RFID stock control systems, and customer experience ideas.
Nedap is a manufacturer of intelligent technological solutions for relevant themes; Nedap Retail is one of Nedap’s business units. Nedap was established in 1929, has been listed on the stock exchange since 1947 and is active around the world.