More relevance for retail customers thanks to location-based marketing

Only those apps that offer personalized added benefits are the key to lasting success

Photo: push notifications are directly send to a smartphone; copyright: Neirfy, Viktor1 / shutterstock.com

© Neirfy, Viktor1 / shutterstock.com

07/27/2017

Location-based services: This is how they work

Photo: push notification on a smartphone; copyright: blackzheep, BLUR LIFE 1975, Anthony Shaw Photography / shutterstock.com

© blackzheep, BLUR LIFE 1975, Anthony Shaw Photography / shutterstock.com

Relevance is crucial

LBS as an opportunity for brick-and-mortar retailers

Photo: woman is shopping via smartphone at home; copyright: Kristina Vykhor, HighKey /shutterstock.com

© Kristina Vykhor, HighKey /shutterstock.com